SUPPLIER OPINION
The power of cloud for hotel operations and distribution
Implementing cloud technology makes sense for hotels: it’s more secure, easily scalable and helps keep customers happy
I
t’s no secret the hotel industry is undergo- ing disruptive transformation that is forcing both chains and independent operators to become increasingly agile and responsive to customer expectations. This transformation is driven primarily by the modern guest who is now empowered to control and personalise their experience before, during, and after their stay at the mere push of a button. In a sense, the customer has seized control of the hotel- ier’s business.
These savvy guests are mobile and expect to seamlessly use their devices to make res- ervations, check in, interact with staff, tap into entertainment options, check out, and provide instant feedback. They are also more informed with the growth of social media and more empowered with the growth of online travel agencies and meta-search engines that make it easy to compare prices across brands. Adding to a highly competitive hotel sector is the growth of non-traditional accommodators such as Airbnb. While the marketplace for travel trans- forms, hotels still face intense pressure to control costs, standardise operational sys- tems, maintain IT infrastructures, enhance technology offerings and equip staff to respond quickly to service requests. They also need to account for the ever-present need to secure both customer information and finan- cial data from hackers. These challenges are greatly magnified within hotel groups that grow through mergers and acquisitions.
“Hotels still face intense
pressure to
control costs, standardise operational systems, maintain IT
infrastructures, enhance technology offerings and equip staff”
In response to these pressures, hotels of
all sizes and complexities are turning to cloud- based solutions that remove the need for hotels to set-up and maintain IT infrastructures at each property, simplifying the IT environment and reducing costs. Today’s cloud-based opera- tional platforms go beyond property manage- ment. They include powerful capabilities for point-of-sale operations and distribution. By going “above-property” on an advanced
and secure cloud platform, hotels can enhance guest experiences and improve key business processes through: ●Personalised interactions leveraging com- prehensive customer profiles
●Anytime, anywhere check-in and check-out ●Mobile housekeeping and room mainte- nance
●Integrated dynamic management of rates and room inventory on distribution channels ●Comprehensive reporting and analytics.
The cloud runs in highly secure data centres, ensuring your critical customer and transac- tion data is protected. By going to the cloud you can bring new properties online faster and modernise existing properties more quickly. Innovate faster. Expand your business.
Gain customer loyalty. Begin your journey to the cloud.
To learn more about how the cloud can help your hotel operations, please visit
www.oracle.com/hospitality
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