PSIA-AASI FINANCIAL FOCUS REMAINS TRAINED UPON MEMBER SERVICES
is focusing on you, making sure your needs as a member guide how the association manages its finances. Fiscal year 2014-15 will go down in the ledger books with lots of positives to bank on for the future. Here
A
are some of the highlights: QMembership totals set a record (as of June 30, 2015) of 32,241.
QTe PSIA-AASI Education Foundation received Interski donations totaling $55,211 to support attendance of the PSIA-AASI Team at Interski 2015 in Ushuaia,
Argentina. Judging by the
QNew technical manuals for alpine, snowboard, and telemark instructors, produced as print and digital editions with access to supplemental video – gave instructors great new tools for supporting professional development and teaching top-notch lessons.
wealth of information brought back and shared through various communication channels, members will reap the benefits for years to come.
s your season of teaching picks up steam you can focus on your students knowing that PSIA-AASI
By Walt Coiner, PSIA-AASI Treasurer An anticipated
decrease in 2014-15
revenue – due to terms ending for a $200,000 annual grant – meant corresponding budget cuts to maintain key programs in fiscal year 2014-15. (Note: To help maintain necessary programs, improve IT infrastructure, and enhance the resources and services offered to PSIA-AASI members, a $6 national dues increase went into effect in July 2015, the benefits of which will apply to the current fiscal year – 2015-16.) Te following information on how dues income and non-dues revenue supported PSIA- AASI programs, services, and resources is drawn from an independent auditor’s consolidated report of PSIA-AASI and the PSIA-AASI Education Foundation (the Foundation) for the 2014-15 fiscal year, which began July 1, 2014 and ended June 30, 2015. All figures show combined gross income and expenses for PSIA-AASI and the Foundation.
FINANCING MEMBER PROGRAMS
Q Te association continued its support of Learn to Ski and Snowboard Month, with event organizers reporting more than 100,000 lessons given through the program. In the program’s seven-year history, more than a half million children and adults have been inspired to take lessons in the month of January.
Q PSIA-AASI continued its educational offerings to members with daily news on its website (
TeSnowPros.org), social media posts, and a bi-weekly e-newsletter to members.
SHORT TERM AND LONG TERM PLANNING Te PSIA-AASI Board of Directors focuses on member needs through short-term and long- range planning that keeps costs reasonable while providing services and resources that support you. Te board has taken care to develop resources wisely, cut programs when needed, and raise non-dues revenue through sponsorships, donations, and grants.
98 | 32 DEGREES • WINTER 2016
PSIA-AASI exists to support your personal and professional development, through education materials (including manuals, handbooks, free Tip of the Day cards, and 32 Degrees magazine), events such as National Academy, and division-run events/clinics, to name a few. Te accompanying financial charts help illustrate the ensuring discussion about how revenue is generated and distributed.
REVENUE Revenue for the 2014-15 fiscal year was down 1.6 percent from the previous year: $3,821,777 in 2014-15, compared to $3,885,924 in 2013-14. Tese figures reflect gross revenue to the association. Membership contributed 49.8 cents
for every dollar of PSIA-AASI’s total income, which meant that non-dues revenue accounted for the other 50.2 cents, generated through sales of catalog items (21.2 cents), sponsorship revenue (16.4 cents), advertising (.7 cents), and education seminars (8.4 cents). Interest and miscellaneous revenue represented 3.5 cents. Tere were no grant funds released from restriction this year.
EXPENSES Out-of-pocket expenses in 2014-15 included general operating costs as well as the costs of publications, marketing, the cost of catalog goods
sold, insurance, committees and
education programs, training programs, teams, research and development, legal and accounting activities, and member services. Expenses decreased by $21,843 from $3,868,022 in 2013-14 to $3,846,179 in 2014-15.
PSIA-AASI’s expenditures support
the association’s overall educational and promotional by carefully directing those expenditures to address membership needs at the division, national, and ski area levels. Key to this is the association staff, which enables development and delivery of educational products, events, and programs. Staff also supports the work of committees and teams as well as initiatives to increase non-dues revenue, including sponsorship income and grants. Expenditures – broken down as a
percentage of each dollar spent – were as follows: personnel (33.6 cents); cost of catalog goods sold (15.1 cents); education seminars and programs (11.9 cents); marketing and meetings (4.1 cents); general and administrative expenses (24.4 cents); association magazine and editorial (4.9 cents); miscellaneous (1.1 cent). Depreciation is a non-cash item that is added back in to overall expenses. Adding $197,709 in depreciation – accounting for 4.9 cents on the dollar – raises overall expenses to $4,043,888.
THE BOTTOM LINE
PSIA-AASI operations generated positive cash flow of $190,631 as of June 30, 2015, and ended the fiscal year with an increase of $82,339. Overall, the association finished the year with a net income loss of $166,900 all of which is due to depreciation (again, a non-cash item that impacts assets as opposed to cash out of pocket). Total assets – otherwise known as member equity – increased from $3,192,701 in 2013-14 to $3,323,945 in 2014-15. Te board of directors recognizes that
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