WTM NEWS YOU CAN USE
A MegaFam 2016 Alaska and Hawaii
ALASKA: The seven MegaFam itineraries will visit 18 states
must-do event for agents across the UK and Ireland. The competition to win a much-sought-after place on the fam increases every year.” At WTM, Brand USA also
The new URL is felt to WIN!
revealed details of a new website that aims to convert consumer interest into bookings.
DiscoverAmerica.com will still
exist, but the URL used for brand and cooperative marketing will be
VisitTheUSA.co.uk.
have a stronger call-to- action, and also ties in to a commitment to work more closely with travel industry
Visit USA committees in source markets including the UK. Brand USA chief marketing
officer David Whitaker said the activity reflected its commitment to the UK trade and a desire to avoid
duplicating Visit USA’s efforts.
usadiscoveryprogram.co.uk
number of fam trips, so agents could better understand some of the newer destinations it features, including Israel. Monarch’s sales team is being
expanded and an accommodation- only manager being recruited. Field sales visits are also planned for after the launch of a new agent portal in December. The operator has sent more than
GARY ANSLOW: ‘More fam trips’ As well as the Summer Holidays
2016 brochure launch, he said Monarch planned to increase its
5,000 flyers to agents explaining the decision to drop the Cosmos brand, and offering them the
chance to win a week’s holiday.
monarch.co.uk
12 November 2015
travelweekly.co.uk 31
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