NEWS YOU CAN USE
PAGE 20 TRAFALGAR LAUNCHES COSTSAVER
PAGE 24 CRYSTAL EXPANDS RIVER CRUISE OPERATIONS
PAGE 26 SEVEN PAGES OF NEWS FROM WTM 2015
OPERATORS
Railbookers targets trade with dedicated brochure
Juliet Dennis
juliet.dennis@
travelweekly.co.uk
Tailor-made specialist Railbookers is to work proactively with the trade for the first time.
The operator will bring NEW!
out its first trade brochure early next year and will hold talks with independent agency groups in the run-up to Christmas. Railbookers claimed it would
fill a gap in the market for the trade by offering flexible bespoke trips worldwide. Its targeted demographic is the
over-45 market, including families, which it said was slightly younger than other rail specialists’. Joy Lacana, who started in the
new role of head of agency sales last month, said: “Railbookers has predominantly traded as a business-to-consumer brand until now. At the moment, we get a very small amount of business from agents, and we have not given support to the trade.”
OPERATORS
G Adventures unveils inaugural worldwide river cruise programme
G Adventures’ new river cruise programme will include sailings in Cambodia, France, India, Peru and Vietnam. The adventure travel operator began offering Amazon cruises more than five years ago, but the
RAILBOOKERS: Operator will talk to independent agency groups
“We can take away the headache of putting complex rail itineraries together”
She said she was keen to
raise awareness among agents to encourage them to offer tailor-made rail holidays instead of more-traditional escorted tour packages. “We can turn around complex
itineraries in two hours and take away the headache of putting
this together for an agent,” added Lacana. The operator will offer fam
trips and has funding available for joint marketing campaigns. It will offer a set commission level alongside performance-based incentives and overrides. The operator is distributing a
booklet on its key selling points to agents. The company is Atol-bonded and
has a 24-hour customer helpline. A seven-night trip from London
to Istanbul starts at £1,090.
railbookers.com
company said it wanted to step up its offering in 2016. Jeff Russill, vice-president of innovation, said: “This
is slow travel at its best and we’re doing it differently, breaking away from the all-inclusive model to get travellers off the boat and into local communities, and making a difference to local economies. “We will be carrying bikes on our Burgundy and
Mekong trips, so people can explore on their own.” Itineraries include a 15-day Ganges cruise, a 10-day
Mekong trip and an eight-day Burgundy sailing.
gadventures.co.uk
12 November 2015
travelweekly.co.uk 19
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sellingsandals.co.uk
NEWS IN BRIEF
BA to start Inverness link from Heathrow in May
British Airways will start daily flights from Heathrow to Inverness on May 3. The year-round service will be on a 143-seat Airbus A319. Hand luggage-only fares start at £47.
britishairways.com
Titan adds Alpine Rail Adventure in Switzerland
Titan has added an Alpine Rail Adventure for 2016. The eight-day Switzerland tour, leading in at £1,599, features in the operator’s new Worldwide Compendium brochure. Titan has also released its Cruise Compendium programme.
titantravel.co.uk
PromPeru to introduce app selling tool for agents
Peru’s tourist board plans to launch a mobile app to help agents selling the country. PromPeru’s app will offer an introduction to the country, with selling advice and tips on niche markets. It is due to go live in the UK early next year.
peru.travel
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