OPERATORS NEWS YOU CAN USE
REYKJAVIK: Trafalgar has introduced an Ultimate Iceland itinerary
Trafalgar unveils ‘Simply the best’ on brochures
Juliet Dennis
juliet.dennis@
travelweekly.co.uk
Trafalgar has introduced Iceland to its Europe 2016 programme and added a ‘Simply the best’ strapline.
Iceland is included in a 10-
day Ultimate Iceland itinerary. It includes a ‘Be my Guest’ experience at a horse farm, where guests will learn about the Icelandic breed and have lunch with the owners. The operator has added two
other itineraries to its programme. Rome Explorer takes in the Italian capital as well as Vatican City and the historic hill town of Tivoli, while Paris Explorer includes a meeting with a top chef. The introduction of the ‘Simply the best’ branding is the result of the word ‘best’ featuring heavily in customer reviews. The strapline will be used across all Trafalgar’s brochures and marketing. The operator claims to average a 97% rating in Feefo reviews –
“Unedited customer reviews are more trusted by consumers”
and achieved 100% in June. Head of sales Julie Brooker
said: “We feel immensely proud of receiving such glowing feedback and we wanted to communicate this and let our testimonials speak for themselves.” Trafalgar has devised four
categories to define what it stands for: Simply Perfect to highlight its product expertise; Simply Authentic for its ‘handcrafted’ tours; Simply Unequalled for its ‘insider’ experiences; and Simply Effortless to describe the ‘stress-free’ nature of its trips. Feefo chief executive Andrew Mabbutt said: “Unmoderated and unedited customer reviews are
more trusted by consumers.”
trafalgar.com
15 October 2015
travelweekly.co.uk 29
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