Leger launches Christmas window display contest
Juliet Dennis
juliet.dennis@
travelweekly.co.uk
Leger Holidays is offering travel agencies the chance to win £200 towards their Christmas party by creating the most festive window display.
Leger’s fifth annual Christmas
window competition follows the launch of its programme of Christmas market tours, and research commissioned by the operator revealing that more than half of people start preparing for Christmas before December and a quarter find Christmas stressful. The operator is encouraging
agents to get into the Christmas spirit now by providing free posters so that they can create a Leger winter wonderland display in their shop window. Agents are being urged to be
as imaginative as possible and to use everything from lights and sleigh bells to presents and tinsel in their displays. As well as £200 for the best
Railtrail sets sights on forging ties with independent agents
Railtrail hopes its 2016 programme will raise awareness of its products among independent agents. The operator works with a small number of agent partners, which has grown steadily over the past six years. Commercial manager Rob Carroll
said Railtrail aimed to attract more independent retailers with a good
THE RAIL DEAL: Maeve Carroll with Railtrail’s new brochure
28
travelweekly.co.uk 15 October 2015
display, there will be spot prizes for window displays spotted by a Leger representative while on the road. Head of retail sales Ashley
Dellow said: “In the past, the windows have increased footfall into the agencies.” Dellow will also attend the winning agency’s Christmas party, so that he can pay the bill. Sales of festive breaks are
15% up for the operator, which added three Christmas market tours for this winter. Its most popular tours
include a Brussels and Valkenburg Christmas Markets itinerary, and a Cruising the Christmas Markets of the Rhine Valley and Salzburg option.
“In the past, the window displays have increased footfall into the agencies”
Kuoni taps into rising short-haul demand by expanding range
Kuoni is increasing its focus on Europe for 2016 as demand increases for short-haul holidays. The operator, better known
for long-haul product, is adding properties in Europe where sales are increasing and dropping less-popular hotels. Following the release of its
three European programmes – Mediterranean and North Africa (previously called Europe), Italy and Switzerland – it plans marketing activity to create awareness of its short-haul range. Mark Duguid, vice-president, commercial and product, said: “We know customers who use us for long-haul are now choosing us for short-haul.” The operator’s Europe sales
WIN!
MARKETS: Leger hopes its trade competition will boost festive sales
l To enter the competition, agents need to send a picture of their shop window to
emma.pashley@
leger.co.uk before November 30.
leger.co.uk
understanding of the escorted- tours market and rail holidays. “We are trying to actively
encourage more agents to work with us,” he added. The 2016 programme, which is
the operator’s largest ever, features 11 new itineraries, including the one-off The Grand Tour – Land’s End to John O’Groats. Railtrail pays agents 10% commission. Once registered, agents have access to a dedicated area of the operator’s website. Sales manager Maeve Carroll is
Railtrail’s dedicated trade contact.
railtrail.co.uk
DUGUID: Boosting premium focus
have seen double-digit growth through the trade year on year, as agent awareness of its short-haul range increases, he added. For 2016, Kuoni has added five
hotels in Greece, two in Spain and two in Turkey. Its standalone Italy brochure includes five additional hotels in Italy, in Puglia, Sicily and Tuscany. Kuoni is also boosting its focus
on quality beach product. “We want to be seen as a credible player in the premium beach sector,” said
Duguid.
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