1975
NEWS SPECIAL REPORT Goodbye 2003 ,
Gazetteers, the most trustworthy and unbiased selling tool for agents of the past 40 years, is being transformed into quicker and more powerful new brand Travelanswerz
One of the most trusted selling tools for the UK travel trade is entering a new era, following the news that the Gazetteers brand is to be phased out.
Formerly a print OAG guide,
Gazetteers has operated in the UK for 40 years and today is licensed by most of the UK’s leading independent and homeworking travel businesses. It was often referred to as ‘the truth book’ by agents, who valued its professionally written reviews. Now, owner Travel Weekly
Group has unveiled plans to replace the Gazetteers brand with a new-look website called
Travelanswerz, which has been designed to feature all the content previously available through Gazetteers, in addition to extra features. Stuart Parish, managing
director of Travel Weekly Group, said: “All the core unbiased content that has made Gazetteers such a vital selling tool for so many years remain, but the rebrand to Travelanswerz and the investment in technology will give us an opportunity to give agents even greater support in future. “It is going to be an exciting
period as we roll out further improvements.” He added: “We have invested
18
travelweekly.co.uk 15 October 2015
significantly in the Travelanswerz website. It’s a fresh start for a trusted product, and we’re going to ensure we carry that goodwill forward under the Travelanswerz brand”.
Technological investment
The Travelanswerz site has been built from scratch in partnership with travel technology firm Eysys. It will be introduced this month ahead of a complete transition
Travelanswerz: key points
l A new purpose-built technology platform to enhance and speed up your experience
l Improved search and content navigation to help you find the right information fast
l Completely redesigned image galleries and maps content to bring destinations to life
l Fully accessible via tablets and mobile, with an adaptive website that works wherever you are
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