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hiking | special interest


Mount Kilimanjaro


of life ALL WALKS


Walking-based activities are proving to be a favorite among US travelers and abilities, says Andrew Eames


THIS HAS BEEN the year of the hiker movie. In January, we had Reese Witherspoon in Wild, taking on the Pacific Crest Trail. In September, Robert Redford and Nick Nolte went out on the Appalachian Trail for A Walk in the Woods. Both movies will have a big impact on local hiker numbers, but what about the overall picture? Although the size of the market isn’t quantified,


surveys conducted by the Adventure Trade and Travel Association and Outside magazine both agree the most popular activity for US adventure travelers is exploring on foot. However, the hiking component isn’t


necessarily booked up in advance, as Alistair Butchers from G Adventures explains: “We find people travel to exclusively hike a specific trail


or mountain that’s on their bucket list, but we also see guests opting for hiking as an optional activity. You don’t necessarily have to be a hardcore fitness junkie to do so either”. Liz Einbinder from Backroads agrees. “Some


people seek out active hiking trips and have traveled on many of our offers, whereas others want to see a specific destination and choose our trips as a great way to experience an area. We always choose scenic and interesting route, whether it be a walk through vineyards or a hike through the hills to a charming town. We include cultural elements as well, which could be an olive oil tasting or a sheep shearing demonstration.” Popular destinations are Peru’s Inca Trail and Tanzania’s Kilimanjaro, plus Nepal, Patagonia


and Mont Blanc. Coming up are the likes of Turkey’s Lycian Way and the Landmanalaugar Trail in Iceland (G Adventures), along with Cuba, Colombia and Biarritz to Bilbao (Backroads). Beside the US-based operators with their


large menu of offerings, there are also locally- based operators in popular destinations — specialists who know the trails intimately. Tey include Greenways Travel Club, whose best-selling offerings are Vienna to Prague and Budapest to Krakow. Slow Tours Romania offers hiking in Transylvania, Maramures and Bucovina, regions that feature hiking for weeks without meeting any fence or other barrier. Operators are bullish about the future. Liz


Einbinder from Backroads suggests the 100th anniversary of the US national park system in 2016 will be a big force in promoting domestic travel. Meanwhile, the continuing strength of the dollar against the euro will boost European travel too. u


fall 2015 | ASTAnetwork | 97


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