news | technology WWW INFLIGHT CONNECTIVITY Gogo to offer faster airline wi-fi
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EASYGROUPBOOK.COM A recently launched website aiming to provide substantial savings and an easy booking process for events such as conferences, conventions, weddings and reunions.
EasyGroupBook.com’s negotiated rates often include freebies such as wi-fi, breakfast, welcome drinks, and parking.
FASTER WI-FI CONNECTIVITY is due to be launched later this year on commercial aircraft by Gogo Inflight, a leading aero-communications service provider, following the Federal Aviation Administration’s approval of its new antenna technology. Te new 2Ku satellite-internet technology is
currently being trialed on Gogo’s 737-500 test plane. Once it launches, the new service is expected to provide peak speeds of 70 Mbps — more than 20 times the bandwidth of Gogo’s first generation Air-to-Ground solution. Te new antennas transmit information to and
from satellites, which is quicker than Gogo’s current ATG-4 cellular-based wi-fi that relies on ground-based cell towers in the US. Te first- generation wi-fi launched in 2008 by Gogo had a speed of just 3.1 Mbps. “Tis is a significant milestone for Gogo and a
seminal event for inflight internet,” said Anand Chari, Gogo’s chief technology officer. “We believe this will be the best performing
n THINK WITH GOOGLE Google’s marketing research arm has unveiled Travel Dashboard, a free online tool that provides insight into trends across the car rental, air, and hotel categories in the US. Updated each quarter, the data is designed to help marketers plan their campaigns for the season ahead.
technology for the global commercial aviation market bar none. Clearing this regulatory hurdle brings us one step closer to enabling our airline partners and their passengers to enjoy the future of inflight internet.” Te advantages of the 2Ku antenna include
double the bandwidth at less cost, a reduction of drag on the aircraft due to the more compact 4.5in antenna, and increased spectral efficiency. Gogo currently has partnerships with 11 major
commercial airlines and is now installed on 2,400 commercial aircraft. Seven airlines have signed up to the new service, which will either be trialed or deployed on more than 500 aircraft later this year. Aeromexico is expected to be the first airline
to install 2Ku on at least 20 of its 737s, while Delta Air Lines is slated to fit more than 250 aircraft with the new technology. Other airlines that have agreed to trial the faster wi-fi on a smaller scale include United Airlines, Japan Airlines and Air Canada.
gogoair.com
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VEGAS.COM Remark Media has recently acquired
Vegas.com, and released a comprehensive, intuitive, real-time app. It geo-locates users in relation to their target destinations and geo-informs its results, while enabling searches for experiences by date, interest, and themes — including spas, attractions, and even hangover helpers.
did you know?
Mobile transactions are expected to make up 15% of the online US travel market in 2015, rising to 18% in 2016 — the equivalent of $30bn worth of bookings — according to Phocuswright’s Mobile Travel Landscape report. In 2012, the market share stood at just 5%.
phocuswright.com
26 | ASTAnetwork | fall 2015
WORDS: STEPHANIE CAVAGNARO. IMAGE: GETTY
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