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Shrek stomps into London Merlin meets DreamWorks


Shrek


Merlin meets DreamWorks Merlin Entertainments’ latest “Midway” (shor stay) attraction format has


k stomps


opened in London. Shrek’s Adventure! is an immersiv through indoor facil


green ogre and friends from the popular DreamW


ity that brings to life the hilarious ork


s into Lon


Merlin Entertainments’ latest “Midway” (shortt stay) attraction format has opened in London. Shrek’s Adventure! is an immersive walk-and-ride- through indoor facility that brings to life the hilarious world of the big green ogre and friends from the popular DreamWorks movie franchise. Visitors to the attraction at County Hall are invited to take a fantasticalisitors to the attraction at County Hall are invited trip to the Kingdom of Far Far Away, beginning on board a 4D flying bus ride featuring new 3D animation from DreamWorks. With Donkey at the wheel, passengers will soar above the London skyline with their favourite DreamWorks characters whizzing by. But things soon go of course and when the tour bus crashes guests must embark on a quest to find Shrek and returrn safely home.


ve walk-and-ride- world of the big ks movie franchise. to take a fantastical


trip to the Kingdom of Far Far Away , beginning on board a 4D flying bus ride featuring new 3D animation from DreamWorks. With Donkey at the wheel, passengers will soar above the London skyline with their favourite DreamWorks characters whizzing by. But things soon go off course and when the tour bus crashes guests must embark on a quest to find Shrek and return safely home.


Replicas of famous Far Far Away locations including Shrek’s Swampy home, The Poison Apple Pub and The Muffin Man’s House will be waiting for visitors, together with a mirror maze, a


Replicas of famous Far Far Away locations including Shrek’ Swampy home, The Poison Apple Pub and The Muffin Man’ House will be waiting for visitors, together with a mirror maze, a “swirling magic por “swirling magic portal,” and a game show with hidden surprises.o tal,” and a game show with hidden surprises.


At the end he Arriva


DreamW including from Mad Panda an Yo


our Drag ndon


At the end of the tour in t the Arrivals Hall, there are t themed sets and photo opportunities with other orks favourites


d of the tour in ls Hall, there are


hemed sets and photo opportunities with other DreamWorks favourites including the charactersthe characters from Madagascar, Kung Fudagascar, Kung Fu Panda and How to Train Your Dragon. The complete experience is estimated to last around 75 minutes. Located at County Hall alongside the Coca-Cola


d How to T gon. The complete


experience is estimated to last around 75 minutes. Located at County Hall alongside the Coca-Cola


Adventure


London Eye, London Dungeon and London Sea Life aquarium, Shrek’s Adventure becomes the 110th attraction in Merlin’s worldwide portfolio. The group now plans to open further various DreamWorks tour experiences in at least five other locations around the world over the


The group now plans to open fur next nine years.


m Novemberr,


becomes the 110th attraction in ther variou


experiences in at least five other locations next nine years. As from


, Shrek will take up a s


residency as star ofS Gb h h We


amilies will be accompanied by S


us DreamW around the world over the


Merlin’s worldwide por orks tour


As from November, Shrek will take up a second and third London residency as star of Santa’s Grotto at both the Westfield London and Westfield Stratford City shopping malls. Each location will feature a DreamWorks DreamPlace attraction. Set inside a 2,000 square-foot cottage, fa


f Santa’s Grotto at both th WeheWestfield London and


second and third London hW fild L d d


estfield Stratford City shopping malls. Each location will feature a DreamWorks DreamPlace attraction. Set inside a 2,000 square-foot cottage, families will be accompanied by Shrek and Donkey as they are t taken on a fun-filled adventure to see Santa. The immersive, cinematic adventure


Shrek and Donkey as they are


aken on a fun-filled adventure to see Santa. The immersive, cinematic adventure will fuse motion-based effects with magical storytelling. s Grotto, A DreamWorks DreamPlace is being created by Parker 3D, which specialises in interactive, video-integrated “brand o


e will fuse motion-based effects with magical storytelling. Santa’s Grotto, A DreamWorks DreamPlace is being created by Parker 3D, which specialises in interactive, video-integrated “brand activations.” Bookings will be available from Septemberr, activations.” Bookings will be available from September, and the attraction is expected to run until early January.


, and the attraction is expected to run until early Januar Rasulo expected to depar Rasul EAS meets ABBA! EAS m We


in par The full dates for E


s pop group will indeed be appear arrives in Gothenburg this autumn. Björn Ulvaeus will speak at the event’s Leadership Brea ning, October 7. The focus of his presentation will be meets ABBA!


Björn from ABBA at Euro Attractions Show? Surely not! The former member of the famous Swedish pop group will indeed be appearing at EAS when it arrives in Gothenburg this autumn. Björn Ulvaeus will speak at the event’s Leadership Breakfast on Wednesday morning, October 7. The focus of his presentation will be partnering with strong brands and protecting intellectual property rights – an issue of increasingly importance within the parks and attractions industr ABBA already licenses its IP to ABBA The Museum in Stoc tnership with Gröna Lund owner Parks & Resorts Sca EAS are October 6 to 7. As well as


Björn from ABBA at Euro Attractions Show? Surely not! The former member of the famous Swedish


partnering with strong brands and protecting intellectual property rights – an issue of increasingly importance within the parks and attractions industry. ABBA already licenses its IP to ABBA The Museum in Stockholm, operated in partnership with Gröna Lund owner Parks & Resorts Scandinavia. The full dates for EAS are October 6 to 7. As well as the trade show and conference programme, attendees will also be able to enjoy access to Liseberg amusement park during various events.


ckholm, operated andinavia.


and conference programme, attendees will also be able to Liseberg amusement park during various events. Tickets for theick Leadership Breakfast can be purchased at www.iaapa.org//EAS where registration and additional event information can also be found. Rumours hat Karen Staley will be making an appearance as Ag netha Fältskog


s the trade show e to enjoy access kets for the


Leadership Breakfast can be purchased at www.iaapa.org//EAS where registration and additional event information can also be found. Rumours t that Karen Staley will be making an appearance as Agnetha Fältskog have yet to be confirrhave yet to be confirmed.


6


ing at EAS when it kfast on


e McCarthy is to succeed James


(Jay) A Rasulo as chief financial officer of The Walt Disney Company. She was most s treasurer.


(Jay) A Rasulo as chief financial officer of TheWalt Disney Company. She was most recently the company’ recently the company’s treasurer


Rasulo stood down in June after failing to be selected as chief operating officer be selected as chief operating officer, and is widely


Rasulo stood down in June after failing to , and


is widely expected to leave Disney. He was beaten tto the post of COO by rival Tom Staggs, who many predict will now succeed e


beaten to the post of COO by rival T


y expected to leave Disney. He was To


s


Staggs, who many predict will now succeed Bob Iger as CEO when he vacates the role


Bob Iger as CEO when he vacates the role


in 2018. Staggs’ for in 2018. Staggs’ former position as chairmmer position as chairman ofWalt Disney Parks & Resorts was taken earlier this year by Bob C


promoted to the new position of chief strategy officer s California Adventure, the opening of Hong Kong lf ed to the new position of chief strategy officer.


ts was taken earlier this year by Bob Chapek. Meanwhile Kevin Mayer Mayer, who was also in the running for Rasulo’, who was also in the running for Rasulo’s job as CFO, has been promote


man of Walt Disney Parks & Chapek. Meanwhile Kevin


Prior to becoming CFO five years ago, Rasulo ser Prior to becoming CFO five years ago, Rasulo served as chaived as chairrman of Walt Disney Parks and Resoralt Disney Parks and Resorts, where he oversaw the launch of a major expansion of Disney’ expansion of Disney’s California Adventure, thf Disneyla


man of


ts, where he oversaw the launch of a major he opening of Hong Kong


and, the addition of two new cruise ships to Disney Cruise Line and initial development of the new Shanghai Disney Resort. Previously he airman and CEO of Euro Disney, owner of Disneyland Paris. Variety see bit.ly/1Kj6wbd


Disneyland, the addition of two new cruise ships to Disney Cruise Line and initi al development of the new Shanghai Disney Resort. Previously he was cha


was chairman and CEO of Euro Disney, owner of Disneyland Paris. •For some insightful analysis cour •For some insightful analysis courtesy of Vatesy of Variety see bit.ly/1Kj6wbd


JULY 2015 LY Y 2015 Jay Rasulo u o expected to depart


Disney after executive shake up Christine McCarthy is to succeed James


Disney after executive shake up Christine


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