Q&A
parkworld-online.com
All the of the
IPs that we have signed up are just as popular domestically as they ar
IPs that w
signed up ar j t as popular domestically as they are
us internationally. Bollywood Parks™ Dubai entrance plaza the transpor
the transportation in pltation in place when we open. We are working very closely with the RTA with the RTA (Road & Transport Authority) to make sure we have the right access off Sheikh Zayed Road – which is the main route through this area. Then the Metro will have a station there within a few years.
access off Sheikh Zaye
Then the Metro will ha ge
ace when we open. We are working very closely Transport Authority) to make sure we have the right ed Road – which is the main route through this area. ave a station there within a few years.
Who is your target market?
Who is your tar et market? The projected annual attendf
n
The projected annual attendance for our first year of opening in 2020 is 6.7 million ticketed visits across the three parks. Around 70% of that national guests, and I’m not just talking about the other GCC
dance for our first year of ope ening in 2020
is 6.7 million ticketed visits across the three parks. Around 70% of that will be inter will be international guests, and I’m not just talking about the other GCC countries. We are looking at the 3 billion people that lie within a 4-hour flight time, including India, North Africa, Europe and Russia. That’s quite a lot of people!
Once we get them there, we want to keep them there, not unlike the Disney model. So we will pick you up in a branded bus, show you to your hotel, let you do tthe parks, perhaps do the Bollywood theatre show at night, and then take
all taken care of, except when you get home there is no one there to carr your bags, but maybe one day!
bags, but mayb
What are your colleagues like? Our chief executive offi
What are your colleagues like? r,
e you back to the airport at the end of your trip. It’ be one day! o
d! all these young people, which is great, a lot of a
Our chief executive officer, Raed Al Nuaimi, has picked some awesomeficer, Raed Al Nuaimi, has picked people who really understand the market and will give great guest vice. We’re hiring a
some awesome
people who really understand the market and will give great guest service. We’re hiring all these young people, which is great, a lot of nationals, and a lot of talented people from around the world. We have name badges that give not only our name but where in the world we’re from. I think there are around 50 different nationalities.We’re proud of that diversity
nationals, and a lot of talented people from around the world. W name badges that give not only our name but where in the world we’re from. I think there are around 50 different nationalities. We’re proud of that diversity.
All of the parks will feature branded attractions. How important is it to approach the market with recognised intellectual properties (IP)?
All of the parks will w feature branded attracti ions. How
important is it to approach the market with recognised intellectual properties (IP)?
All the properties that we have signed up – and we have a lot of IP owners on board – are just as popular domestically as they are int nationally . They will be at the forefront of everything we do. In
er Lionsgate,
Motiongate we have I Dreamwork
ks and Son Pictures. Their films ha y
across the globe, so of their favourite movies a
All the properties that we have signed up – and we have a lot of IP owners on board – are just as popular domestically as they are internationally. They will be at the forefront of everything we do. In Motiongate we have IPs from three of the world’s biggest film studios –Ps from three of the world’s biggest film studios – Lionsgate, Dreamworks and Sony Pictures. Their films have millions of fans across the globe, so of course we want to attract them to our park and to their favourite movies as a ride or show.
ave millions of fans
o course we want to attract them to our park and to as a ride or show
The Bollywood draw is also going to be massive – and not just from India. I was amazed at how many Russian fans it has. I’m kinda new to Bollywood, it’ Bollywood, it’s fun to watch, and I can see why it’s popular.
The Bollywood draw is also going to be massive – an India. I was amazed at
What kind of attr Parks? Bollywood Parks Duba
JULY 2015 LY Y 2015 nd not just from s fun to watch, and I can see why it’s popu
a how many Russian fans it has. I’m kinda new to ular
What kind of attractions can we expect at Bollywood Parks?
Bollywood Parks Dubai is almost entirely media-based, media with
actions can we expect at Bollywood ai is almost entirely media-based, media with
29
countries.W are looking at the 3 billion people that lie within a 4-hour flight time, including India, North Africa, Europe and Russia. That’s quite a lot of people!
Once we get them there, we want to keep them there, not unlike the Disney model. So we will pick you up in a branded bus, show you to your hotel, let you do the parks, perhaps do the Bollywood theatre show at night, and then take you back to the airport at the end of your trip. It’s all taken care of, except when you get home there is no one there to carry yourbb
A waterpark will be part of the LEGOLAND® Dubai offering
the forefr erything w
internationally They will be athe will be at the forefront of everything we do. The Bollywood
draw is going to be massive – and notsive – and not just from India.
he Bolly ood w is going t
justfrom India.
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