Front Gate Fr
parkworld-online.com parkworld-online.com ront Gate
BigQuestion What was your most successful promotion ever?
What was your most successful promotion ever? M
ave to say that our best ever was
olidayworld.com/66days)
Matt Eckert, Holiday World & Splashin’ Safari, USA: ha ho
that we began last May
a tru
Matt Eckert, Holiday World & Splashin’ Safari, USA: I I would have to say that our best ever was the “66 Days at Sea” campaign (www.
holidayworld.com/66days) that we began last May, 66 days before the announcement of Thunderbird. Bringing a world-class steel rollercoaster to HolidayWorld is monumental and something that our fans have wanted or years. By dropping clues (includingg a row, we were able to build incre uly phenomenal coaster and for o
the “66 Days at Sea” campaign , 66 days befo
dible excitement and anticipation ur park.
would (www
ore the
announcement of Thunderbird. Bringing a world-class steel rollercoaster to Holiday World is monumental and something that our fans have wanted f for years. By dropping clues (including some red herrings!) for 66 days in a row, we were able to build incredible excitement and anticipation for a truly phenomenal coaster and for our park.
g some red herrings!) for 66 days in
y for a
Miikka Seppala, Särkänniemi, Finland:
Miikka Seppala, Särkänniemi, Finland: Särkänniemi hasn’ Särkänniemi hasn’t t traditionally attracted many teenagers/young adults – not due to our rideraditionally attracted many teenagers/young adults – not due to our ride selection but because of our image as a family park. This spring we planned a student fiesta, We ev
vent was only for local university students over 18, offering thrill rides, DJs and lots of beer tents, together with after parties in the nightclubs of Tampere. We hoped to get 500 students in the first year, but all 4,500 tickets sold out in 48 hours! It was our most successful promotion ever and a great start to the season. By the way, the weather on the day was just 3ºC and raining – and still they came. What we learned wa the
Ta ampere.W We 48
8 hours! It was our most successful promotion ever and a great startto the season. By the way, the weather on the day was just 3ºC and raining – and still they came. What we learned was that students do not want to party with their parents or little brothers/sisters but they do love theme parks (and beer)!
oped to get 500 students in the first yearr, p
as that students do not want to partty with eir parents or little brothers/sisters but they do love theme parks (and beer)!
John Winkler, Six Flags New England: It is challenging to pick just one promotion as so many of our local and corporate wide initiates have been huge successes. We have had some big ones over the years, usually around holidays like Coca Cola 4th Fest and National Rollercoaster Day m any’ s largest promotional expa
Jo
ohn Winkler, Six Flags New one promotion as so many of our lo
r,
Fright Fest definitely remains our comp de
Ro obert Owen, Blackpool Ple ansion a di l h d d l
w England: It is challenging to pick just ocal and corporate wide initiates have
been huge successes. We have had some big ones over the years, usually around holidays like Coca Cola 4th Fest and National Rollercoaster Day. Fright Fest definitely remains our company’s largest promotional expansion i idea (originally called Fright Nights). It has grown into such a large business onihits own that we continue to expand it nearly three decades later
ea (originally called Fright Nights). It has grown into such a large business on its own that we continue to expand it nearly three decades later.
years we’ve had a lot of success with our Halloween event, Va Ple
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Pa Ge
rk managers! Want to answer the n ext Big Question? et in touch:
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easure Beach. As Halloween become bigger and bigger each year in the UK we’ve seen our numbers grow over the October half-term school ho
olidays and will be repeating the event for a fourth time this autumn.
Robert Owen, Blackpool Pleasure Beach, UK: In the last few years we’ve had a lot of success with our Halloween event, Vampire Pleasure Beach. As Halloween become bigger and bigger each year in the UK we’ve seen our numbers grow over the October half-term school holidays and will be repeating the event for a fourth time this autumn.
easure Beach, UK: In the last few Vampire
, but all 4,500 tickets sold out in
Figures of Fun
19,332,000 19,332,000
attendance in 2014 at Disney’s Magic Kingdom in Florida – the world’s no.1 theme park
attendance in 2014 at Disney’s Magic Kingdom in Florida – the world’s no.1 theme park
11,800,000 11,800,000
selection but because of our image as a family park. This spring we planned a student fiesta, Wet Särkkä, two days before the park opened to the public. TheWet Särkkä, two days before the park opened to the public. The event was only for local university students over 18, offering thrill rides, DJs and lots of beer tents, together with after par ho
attendance in 2014 at Universal Studios Japan – the only non-Disney property to feature in the top 10 of the world’s busiest parks
attendance in Japan – the on feature in the to parks
nly non-Disney proper s busiest
2014 at Universal Studios ty to
op 10 of the world’ 5,810,000 5,810,000
visitor numbers in 2014 at Songcheng Park, Hangzhou, China – the first mainland Chinese park to break the 5 million attendance barrier
visitor numbers in 2014 at Songcheng Park,Pk Hangzho
hfi
Chinese park to break the 5 million attendance barrrier
3,212,000 3,212,000
attendance in 2014 at Hersheypark, Pennsylvania – the only independently- owned facility to feature in the top 20 North American parks
attendance in 2014 at Hersheypark, Pennsylvania – the only independently- owned facility Nor th America
to feature in the top 20 n parks
1,912,000 1,912,000
visitor numbers in 2014 at Puy du Fou, France – the busiest theme park in Europe not to contain any rides
visitor numbers in 2014 at Puy du Fou, France – the busiest theme park in Europe not to contain any rides
All figures taken f All figures taken from the 2014 Theme Index, courrom the 2014 Theme Index, courtesytesy of TEA/AECOM. Download the full reportat
www.aecom.com/
of TEA/AECOM. Download the full report at w.
.aecom.com/themeindex /themeindex hou, China – the first mainland l d
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