Industry Update
Virtual Worlds New Training Videos Deliver CAD Basics in Minutes
Learning a CAD programme can seem daunting to some KBB users, especially those new to CAD. Virtual Worlds at Logicom recognises this and has created three new audio training videos, which teach the basics in less than ten minutes. The videos explain the prime navigation and key functions, enough for new users to begin to create their first 3D interactive room plans. The three videos complement the
Twyford hits the bullseye
Twyford has struck a 12-month sponsorship deal with Adrian ‘Jackpot’ Lewis, two-time Professional Darts Corporation (PDC) world darts champion, to raise brand awareness with installers, the trade and end consumers. The deal means that Twyford branding is
now being prominently displayed on the front of all of his competition shirts until May 2016 with the potential to reach an audience of over ten million. Over the next 12 months Adrian, who was
born in Stoke-on-Trent and still lives in the area, will be making guest appearances for Twyford, the first of which is a visit to Twyford’s Alsager headquarters where he is challenging staff to a friendly game of darts. VIP tickets to the World Championships and other live televised events will also be up for grabs and Adrian will be promoting the Twyford brand to his 100,000 Twitter followers. Says Sabine Mané, Head of Marketing at
Twyford: “Darts is a highly popular viewing sport
attracting both female and male audiences across a wide demographic. We look forward to a highly productive relationship over the next 12 months and we are proud to be associated with Adrian because of his local roots.” PDC darts is the second most watched sport
on Sky Sports and tournaments are played and broadcast in countries all over the world. Over 250,000 spectators attend darts tournaments in the UK every year and an audience of over ten million was reached by PDC darts on TV in 2012.
PWS’ TradeZone speeds ahead
PWS’ popular on-line ordering site TradeZone has undergone major development and investment to make it easier for customers to browse the full 8,000-strong product range and rapidly increase the speed of placing an order. A major benefit is that the new site is around
10 times faster browsing through products. For those unfamiliar with PWS’ products there are flexible ways of scanning through the portfolio for door ranges by modern or traditional style or handles by different finishes; different
specifications of products can be compared side by side such as a pull-out larder. Many customers may simply use the site to
browse products, preferring to place their orders through PWS’ Customer Services Department or via email. For the first time the site will feature an electronic version of the company’s annual directory as well of videos of how to fit some of the company’s key Kesseböhmer storage products; these can be viewed at
https://vimeo.com/user31962047/videos
BKU JUNE 2015 47
existing available training, which includes a one-day Virtual Worlds Foundation Training Course for new users and is backed up by the invaluable Virtual Worlds technical support helpdesk. The new videos introduce three core areas: An Introduction to Virtual Worlds, Navigating the 3D Environment, and Using Manufacturers’ Catalogues. Topics covered include how to use unique functions such as the customer Fly Tool and the 3D elevation, how to create rooms
to exact dimensions and how to search and access the thousands of manufacturers’ products, freely available as 3D models with the Virtual Worlds software.
MasterChef becomes MasterVoice as India Fisher becomes voice of Quooker’s £1.5 million campaign
India Fisher who provides the voiceover on popular BBC TV series MasterChef is to become the voice of a new £1.5 million advertising campaign for Quooker, manufacturer of the original 100 degree boiling water tap. Managing director Stephen Johnson says the
campaign will run across terrestrial and satellite television channels and national and consumer print media to support the brand’s 1200 displaying dealers at a time when the company says sales have reached 21,000 units per year with one Quooker being sold in the UK every two and a half hours.
“India’s voice has become synonymous with one
of the iconic kitchen and cooking related programmes,” explains Johnson. “Quookers feature in most programmes in the genre across all channels so India seemed a logical choice for us for our advertising campaign.” Investment in the campaign is intended to
underpin the manufacturer’s support for and commitment to its dealer network. The new television ad can be viewed at:
https://www.youtube.com/watch?v=uGosUMRauro
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