The Cattleman’s Pages of History T
HE CATTLEMAN MAGAZINE IS ENTERING OUR SECOND CENTURY. DUE TO THE INTEREST OUR READ- ers have expressed, we are continuing to look back at the covers and editorial coverage of the cattle business of the Southwest through the years.
Our historic cover this month comes from June 1935. The quoted
material is excerpted from the “Of Things That Concern Cattle Raisers” column in that issue.
“Why are cattle branded? “This question probably is asked more often than any other
one by people who are unfamiliar with the inner workings of a ranch, and are watching for the fi rst time a branding outfi t at work. “Cattle are branded to establish ownership. Branding came
into existence during the days of the open range. Its time- proven value was not eliminated with the building of fences on practically all property lines throughout the rangeland. “When the cattle industry was an infant — somewhat ro-
bust and restless, and before the process for making barbed wire was known — cattle roamed at will. Spring time would fi nd them many miles from their home range. “Brands enable owners to reclaim their cattle. While it
does not eliminate, it does discourage cattle stealing. “Pride in ownership did much to better the cattle industry.
Many ranchmen are just as jealous of the quality of their cattle as a
The Cattleman June 1935
manufacturer is of the goods put out under a registered trademark. The cattle brand was to the range land what the coat of arms was to old world royalty. “The cover picture this month shows a branding crew working in the open on the Swenson Ranch in Throckmorton county.”
Editor’s note: Every month on this page, we have reprinted the text as it appeared in that issue, without any additions or corrections.
114 The Cattleman June 2015
thecattlemanmagazine.com
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