FEATURE Carton & Board This year’s trends in
carton and board Pro Carton president, Roland Rex, looks at the factors influencing changes in the packaging and cartons sector
BOBST presents its leading Cartograf printing machine
Pro Carton is the European Association of Carton and Cartonboard manufacturers.
Every year it compiles the most important trends of leading institutes for research into the future in terms of packaging. JWT Intelligence sees the retail trade as
probably the most important trend in 2015: Retail is everywhere. Since almost anything can be a retail channel today, thanks largely to mobile technology, brands must get increasingly creative in where and how they sell their goods. Packaging, and in particular cartons, are rapidly becoming the central, linking medium in an environment undergoing constant change.
Customisation has also taken a hold in the field of providing services. The Future Institute comments: “In a digitally linked world, future services must be comprehensive, omnipresent and, above all, unobtrusive. Future service must be adjusted to the specific needs of the individual, yet everything needs to function at a holistic and higher level. This meta- service has been made possible by extensive digitalisation in all walks of life. Due to the change from target group approach to situational consumption, the customer is no longer simply a consumer, but also becomes a sender. He ‘sends’ the requirements needed at a given moment, and modern providers of goods need to be able to react.”
32 May 2015
The latest McKinsey Report on ‘Sustainability & Resource Productivity’ discusses the circular economy: “Why should businesses move toward a circular- economy model? First, because global economic pressures, such as rising resource prices and a fast-growing global consuming class, are changing the status quo. Second, because it’s good for business.“ The path to a circular economy is still miles away for many industrial sectors. Not so for the cartonboard and folding carton industry; we are much closer to this goal as we deal with a renewable resource which can also be recycled at a very high level. Brands must be more courageous and committed, they need to profile their personality with new means so as not to drown in general boredom.
Packaging is no doubt the ideal medium for communicating appropriate messages. No matter where the point of sale is, in a store or on the Internet, the product is generally contained in a carton which communicates the brand message because it offers the product perfect protection and offers great diversity in terms of design. And this trend will increase because cartonboard happens to be the packaging material best suited to a circular economy.
Pro Carton
www.procarton.com
BOBST T: +39 0142 4071
www.bobst.com
www.convertermag.co.uk
BOBST and Cartograf demonstrated the Lemanic Riviera ILS with FCC 82 HS flat- bed die-cutter at its Open House event at the Cartograf production facilities in Aguascalientes, Mexico at the end of March. The flat-bed cutter-creaser, first presented by BOBST in 2013, is the latest in a long line of industry milestones in printing and in- line converting technology, and is the flagship of its range of equipment for the tobacco and general folding carton market segments of packaging production. With the in-line process, the converting end of the production line is adapted to the specific requirements of the applications to be run on the line. Cartograf’s machine features a highly flexible delivery and stacking section that, along with the printing and converting units, clearly illustrates the company’s strategy of equipping its press room with top performance equipment. Most notably, the production line also features a sleeve type embossing station. A live demonstration was set up for attendees to see the printing and converting line of beer carrier box production. Starting from reels of board, the boxes were printed in multiple colours, converted through the flat-bed die-cutter and delivered in finished stacks, all with automatic defect detection. CEO and chairman of the board of Cartograf, Juan Jose Páramo, comments: “Our investment drivers included our ability to further widen the scope of packaging shapes with no limit to the creativity of the design, as well as environmental considerations.”
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