Future trends | colour & masterbatch Defi ning the colour of 2016
Colour trends are heavily infl uenced by societal direction. We take a look at some of the latest predic- tions for 2016
Leading players in the colour sector – including Clariant, PolyOne and RAL – have published their colour trend predictions for 2016, aiming to help product designers select colours that will appeal to key consumer groups and motivate purchasing decisions. Described as a trend
analysis and colour design tool, Clariant’s ColorForward forecasting guide is now in its 10th
Clariant’s ColorForward colour trend forecasting guide is now in its 10th
year
year, a milestone marked by a special customer event at its Innovation Centre in Frankfurt in Germany last month. “Today, everyone seems to be into colour,” says Judith van Vliet, ColorWorks Europe/IMEA designer. “A lot of people are trend hunting… colour hunting. But we’ve been doing it now for 10 years and we’ve gotten quite good at it. Over the years, we have seen those colour predictions validated by the fact that they are used in the marketplace. And not just in plastics product and packaging design, but other disciplines like interior design, automotive and fashion.” As in previous years, the
ColorForward 2016 guide presents four global societal trends that its international team of experts expect to infl u- ence consumers’ behavior. These experts include plastics and colour specialists, industry
www.injectionworld.com
and consumer-science commentators and designers and product marketers from all end markets and from around the world. It identifi es four themes for 2016: Liquid Minds marks a turn away from nostalgia and preconceived ideas to fresh thinking and risk taking; .Oh, my go(l)d! identifi es the exhibitionists that aim to create their own unique style through gaudy and outrageous exhibitionist behaviour; Love refers to the integration of cloud technology and advanced electronic devices into the individual’s everyday lifestyle; and Work It Girl identifi es the latest evolution of feminism. Find out more here
http://bit.ly/CCF2016 PolyOne’s InVisio Color
Inspiration 2016 comprises four colour palettes, which are also based on the company’s analysis of key global trends. “These four palettes help stimulate the creative minds of designers to incorporate
up-and-coming colour trends into their designs,” says Fernando Sanchez, director global marketing, PolyOne Global Color and Additives. “Whether they are developing a new colour range or adapting existing colours to accommo- date a new phase in their prod- uct’s lifecycle, these innovators can work with InVisiO services throughout the design development process to bring their vision to life.” The company’s four key
Colour Inspiration themes also focus on societal trends. Power Play marks the erosion of convention and individual empowerment; Basic Instinct focuses on adoption of natural responses to rapid environ- mental change, Brain Reign on optimism and engagement; while Divergent Desires deals with the convergence of technology and nature. PolyOne says its Colour
Inspiration collection was originally developed for the cosmetics and personal care
packaging sectors. However, it has this year extended that to include automotive applica- tions. For example, it has developed a range of specifi c colours for use in performance bioplastics that fi t the Divergent Desires trend. It has also developed a Silver Lining palette designed to appeal to the growing number of old-but-fi t consumers that want user-friendliness and good design. More details here
http://bit.ly/PIC2016 Meanwhile, Germany’s
RAL Colours’ Colour Feeling 2016 provides a collection of 32 colours that its design experts believe tie into the key four trends in design. Developed in cooperation with London-based Global Color Research, the colours are classifi ed into four groups of eight under the classifi cation of Immersive Experience, Exotic Movement, Man & Machine, and Authentic Order. More details can be found here
http://bit.ly/RALCCF16
April 2015 | INJECTION WORLD 39
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64