DESTINATIONS — TURKEY
Match fixing
Pair up your clients with their ideal itinerary, says Katie McGonagle
Bikers than Marco Pierre White? It might sound obvious, but getting to know your clients is the first step in identifying the right itinerary for them. If they spend every weekend visiting museums, it’s a safe bet they will be more at home on a city stay in Istanbul or a tour of Turkey’s historic sites than hiking through the wilderness. Likewise, if they love sampling
A
street food and getting to know the locals, pick a trip that takes them to the heart of real Turkish life, rather than sticking to the well-trodden tourist trails. Here are a few ideas for how to
match travellers with a tour that suits their personality.
re you a Bear Grylls or a Mary Beard? More Hairy
l BEST FOR . . . HISTORY BUFFS Turkey was at the heart of the Greek and Roman worlds, and is awash with ancient sites such as Troy, famed for its wooden horse, and Ephesus, home to one of the Seven Wonders of the Ancient World in the Temple of Artemis. But it would be a mistake to sell it on the ancient world alone. Istanbul is packed with monuments dating from every era of the Ottoman Empire, while First World War battlefield Gallipoli is set to garner more media attention this year due to the centenary commemorations and the release of the Russell Crowe film The Water Diviner, which focuses on the conflict.
Most itineraries follow a classic
west coast route to tick off key highlights. Riviera Travel’s Istanbul, Ephesus and Troy tour spends three nights in the city offering guided tours of the Blue Mosque, Topkapi Palace and Hagia Sophia, before venturing towards Ephesus, the Acropolis of Pergamon, Troy and Gallipoli. Travelsphere has a tour of the same name that also features a Bosphorus cruise, while Newmarket Holidays’ 12-day Istanbul and Ancient Turkey packs in the highlights before giving customers a rest with three days by the beach in Kusadasi. For those who want to delve deeper into the wartime history surrounding the fateful Gallipoli
campaign – remember the popularity of battlefields tours in northern Europe for an idea of who to pitch this to – Insight Vacations has a departure coinciding with Anzac Day on April 25 to allow guests to witness the commemorations. The Gallipoli Anniversary and Aegean Cruise departs on April 15 and takes in sites in Greece as well as Turkey. Exclusive Escapes has added a Gallipoli Centenary Tour. The five-day itinerary, which is led by a private driver and guide, takes guests from Istanbul to key sites including the Anzac sector and Cape Helles, where most British troops were based, along with an excursion to Troy and options to add a visit to Ephesus.
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travelweekly.co.uk — 29 January 2015
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PHOTO: RIVIERA TRAVEL
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