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ALL ABOUT YOU — COMMENT


LUKE POLLARD former Abta head of public affairs


The phoney war is over. The build- up to the election has begun. It’s time the travel sector debated what policies it wants the next government to implement. The 2010 election produced a


profoundly unsatisfactory result for our industry. Within weeks, Heathrow’s third runway had been cancelled, VAT was hiked – making everything, including holidays, more expensive – and domestic tourism saw its entire tourism funding structure swept away in a bonfire of the quangos. Tourism took a beating. Our


value as job and wealth creators was undermined, and we learned a vital lesson. What happens in Westminster affects our industry, jobs and the bottom line. What the parties promise in their manifestos matters to our sector. The main parties have been


working on their documents for years. In the coming weeks, the major themes and headline policies will be published and spun. Is it too late to influence the manifestos? Possibly. But we should still be


making a strong case for what we believe in. Commitments made in the heat of an election campaign often prove most helpful. How much about our sector do


we want to appear in manifestos? In 2010, tourism barely got a mention and it seemed successive ministers didn’t get how holidays help the wider economy.


Give government leeway There is a strong argument that to achieve our goals – such as additional aviation capacity, action on APD and a decent outcome to holiday protection reform – we should allow the next government maximum leeway.


With Sir Howard Davies sitting on his runway recommendations, we won’t have the aviation debate we had at the last election – except in west London and Crawley. Giving whoever is in charge after the election the maximum room to deliver would be wise. The logic of an additional runway might be apparent to all those in travel, but not necessarily to the average voter – and there are dangers in wanting our issues to be everyone’s. Remember that not everything is in a manifesto. The VAT rise was not. So travel must box clever in winning politicians’ support for our views and fight a rearguard action against unsavoury policies. That


Whoever wins must know


that travel and tourism contributes billions to the economy – and isn’t an industry to be ignored


is what outfits such as Abta, the Airport Operators Association, the Tourism Alliance and A Fair Tax on Flying have been doing for years.


Let’s be smart The industry would be wise to keep any requests of government affordable, deliverable and easy to communicate. Few voters care about the Package Travel Directive or who runs the Atol scheme. Our issues won’t top housing, jobs or the NHS.


Let’s be smart. Let’s ensure


everyone in travel knows the issues, so any doorstep canvasser gets a relevant question. Let’s ensure everyone votes. And let’s hit the ground running, so whoever wins in May knows that travel and tourism contributes billions to the economy – and is not an industry to be ignored.


Luke Pollard is Labour candidate for Plymouth Sutton and Devonport


32 • travelweekly.co.uk — 29 January 2015


LUKE POLLARD


Travel must box clever in run-up to election


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