NEWS — HOT STORIES 4
Just a Drop charity calls for a Mums’ Army to aid mothers in the developing world
which includes a Lord Kitchener-style recruitment poster depicting Jeffery. Supporters across the UK will be split into ‘brigades’ made up of ‘troopers’ and headed by a ‘brigadier’. Jeffery urged mums in the industry to join the
brigades. “It would be great if we could have travel industry groups of mums to spread the word. “The motivation is to help mums in the third world.
Juliet Dennis
Mothers in the travel industry are being urged to join a ‘Mums’ Army’ to support water aid charity Just a Drop’s first major consumer awareness campaign. The industry charity, founded by Fiona Jeffery, hopes to raise £250,000, its largest-ever target. The campaign officially starts on Mother’s Day,
March 15, and will run for a year. TV presenter and charity patron Alexander
Armstrong this week launched the campaign to enlist an ‘army’ of mothers to help mums in the developing world obtain clean drinking water. Celebrity mums are being taken on as ‘ambassadors’ to help with the campaign,
HOT SHOTS: REASONS FOR READING THIS WEEK
1
2 3
Win an AFTERNOON TEA SERVED BY MARY BERRY with Trafalgar, page 32
Win an IPAD MINI with Travel 2, page 39
Earn £50 POCKET MONEY with Neilson Beachclubs, page 40
5
On average, a mum walks four miles a day for access to water. It’s about bringing mums together in the UK to support mums in the developing world. Who better to do that?” To get the message across, the charity has put together a film depicting a typical British family in the same situation as many in developing countries, facing a daily, life-threatening struggle to get water. A microsite has been set up, accessed via
mumsarmy.org or
justadrop.org/mumsarmy, along with a Facebook page.
“It would be great to have travel industry mums spread the word”
Every trooper and brigadier will receive a
fundraising pack, plus a Mums’ Army lapel pin and a recruitment poster. Fundraising could be anything from climbing Kilimanjaro to baking a cake, added Jeffery.
Booking figures present mixed message Ian Taylor
The first half of January proved challenging for summer 2015 sales, with analyst GfK reporting a 4% fall year on year in bookings in the first full week and 1% decline in the second. GfK reported average selling prices down by £21 in the first week and £10 in the second. However, family bookings remained strong and package and all-inclusive sales held up. Family bookings rose 10% year on year last week and short-haul was up 7%. The sector went into the January peak sales period with bookings for the summer season to date up 5% to the end of December. Bookings remained 3% up for the season to the start of last week despite comparison with a strong
6 •
travelweekly.co.uk — 22 January 2015
January 2014 in which bookings rose 3% on 2013. Sales for the current winter remain 5% down for the season to date, although medium-haul bookings were strong, up 4% year on year in the week to January 17.
Some agents reported strong sales. Advantage Travel Partnership commercial head John Sullivan said: “The year got off to a slow start in the mass market but it’s been different in specialist long-haul sales. One member is up 46% year on year for January.” Miles Morgan Travel owner Miles
Morgan said: “It’s been tremendous since the New Year. Last week we had the two best sales days in our eight-year history –
the biggest was 20% up on the record a year ago. “We had customers waiting outside our Monmouth shop before it opened last Saturday.”
MORE HOT STORIES
“We’ve had
the two biggest sales days in
our eight-year history”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92