CATTLE RAISERS COMMUNITY
PRIVATE TREATY CARCASS DATA
INDUSTRY NEWS
Since 1952 – Crockett, Texas
BULLS ANGUS CHAROLAIS
HEREFORDS REGISTERED
18-24 MONTHS • EPDs READY FOR HEAVY SERVICE
OPEN AND BRED HEIFERS COWS AVAILABLE
CALL FOR AN APPOINTMENT TODAY BILL CLARK
936-544-9013 Gene Stokes, Manager
Website:
www.clarkangus.com Email:
clarkangus@aol.com
Beef Checkoff Teams Up with Ibotta App
I
N COOPERATION WITH IBOTTA, A POPULAR CONSUMER SHOPPING APP, THE BEEF CHECKOFF recently encouraged customers at two national retailers to choose beef
at the meat case. Ibotta shared educational information about freezing beef and about beef nutrition, in addition to sharing the checkoff’s Easy Lean Beef Burger and DIY Taco videos. By engaging with the content, Ibotta users earned a cash rebate for their purchase of Top Sirloin Steak or Ground Beef. “This app partnership really provided the checkoff with a way to get
beef education to the consumer — how to cook, how to freeze ground beef, and nutritional facts,” said Cevin Jones, vice chairman of the Beef Promotion Operating Committee and beef producer from Eden, Idaho. “It also gave us the opportunity to have access to rich consumer data that showed us who is buying, where they are buying, what else they are buying when they buy beef, and the additional purchases that buying beef adds to a consumer’s shopping cart.” Highlights from the program in-
clude: Millennial consumers, those con-
sumers aged 25-34 years, accounted for 44 percent of the redemptions for the beef checkoff’s products. The redemption rate was 25 per-
cent; more than 30 percent higher than Ibotta’s system wide average. There were approximately 35,000
redemptions in just the 16 days that the program was active. Each of the engagements (tasks) the checkoff of- fered had more than a 95-percent com- pletion rate. “A great product and great content
is a recipe for success with Ibotta,” said Richard Donahue, vice president of marketing at Ibotta. “The Beef Checkoff Program was a huge success — with hundreds of thousands of videos be- ing viewed on how to cook and store beef, more than 141,000 consumers put beef on their shopping list and 35,000 additional beef purchases were made in just a couple of weeks.” For more information about your beef checkoff investment, visit My-
BeefCheckoff.com. For more information about Ibotta, visit
Ibotta.com. Or, to download the free Ibotta app, visit the App Store or fi nd it on Google Play.
32 The Cattleman December 2014
thecattlemanmagazine.com
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