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where humans see ads,” said Condé Nast chief revenue officer, Lisa Valentino. “We think their standard, while aggressive, sends the right message to the marketplace and, frankly, we want to lead that discussion.” The move comes amid advertisers’ growing concern that they’re paying for online ads that few people see because, for example, they’re served lower down on the screen than many people scroll.

n IMMEDIATE MEDIA has launched ‘Immediate Insiders’ –

a service offering agencies and clients access to its panel of

consumers. The panel comprises almost 12,000 consumers, and provides insight and detailed feedback on the impact and effectiveness of commercial campaigns. Alison Finnegan, director of insight at Immediate Media, said: “Immediate is built on engaging affluent special interest communities. Insight is right at the heart of this, and Immediate Insiders is already integral to our work in driving commercial campaigns.”

n Two of the world’s biggest publishers, NEW YORK TIMES and AXEL SPRINGER, have

invested US$3.8m in a small Dutch startup that is working to introduce micro-payments for news articles behind paywalls. BLENDLE, based in the Netherlands, is a website and app that lets readers pay for individual articles from major publishers instead of having to pay a monthly subscription. Readers create a newsfeed of stories about topics they’re interested in, and when they click on a headline, the app takes a small payment – a tiny fraction of a full-blown subscription fee. If readers don’t like an article that they just paid for, they can get an instant refund. Blendle is available only in Holland for now, but the company’s founders say they’re going to use the new funding to roll it out across Europe. ● See Blendle speak at our DIS event in March – turn to page 25 for more information.

n BAUER MEDIA GROUP has announced a partnership with digital newsstand provider READLY, with the media owner offering more than 100 titles in the first instance to customers in Germany, the UK and US. Users can access the platform by paying a flat- fee of €9.99 per month to gain access to a library of digital magazines. In Germany, Bauer already distributes its magazines via Apple’s Newsstand and the Google Play Kiosk.

n YAHOO has said it is prepared to buy digital

video advertising service BrightRoll for $640m (£402m), making it potentially the “largest video advertising platform in the US,” according to the firm. BrightRoll offers automated online video advertising for some of the world’s biggest brands and its net revenue is expected to exceed $100m this year. A jump in video advertising would help offset Yahoo’s declining display ad revenues. “Video is one of the largest growth opportunities, and BrightRoll is a financially compelling fit for our business,” said chief executive Marissa Mayer.

n CHINA accounts for two of the six companies with the highest online media revenues and four of the 10 fastest-growing, according to the latest Digital Media Index from STRATEGY ANALYTICS. Google tops the list with US$31.4bn in digital media revenues in the first half of 2014 (up 12 per cent year- on-year), over three times that of nearest rival Amazon at $10.3bn (up nine per cent y-o-y). Facebook is third with $5.4bn (up 66 per cent), narrowly ahead of Chinese internet service portal Tencent at $5.4bn (up 43 per cent). Web services company Baidu ($3.4bn, up 56 per cent) is the other Chinese firm in the world’s top six, behind Apple’s iTunes ($5.2bn). Yahoo is the only one of the world’s top 10 to see digital media revenues decline year-on-year (down three per cent). ‘ALL YOU CAN READ’ PACKAGE CRUISING

n More than 5,600 hotels, libraries, cafés, hotels and cruise lines are now offering PRESSREADER HotSpots in their locations, offering guests 3,500 newspapers and magazines. PressReader carries thousands of newspapers, including The Washington Post, USA Today, The Guardian, Le Monde and The Globe and Mail. It also includes a thousand magazine brands, such as Vogue, Cosmopolitan, GQ, Elle, Martha Stewart Living and T3. Alex Gruntsev, PressReader’s chief innovation officer said: “We pioneered an all-you-can-read paid content distribution model, similar to Netflix, and now we’re taking it to the next level.”

n Average monthly magazine media audiences grew 9.8 per cent for the months of August, September and October 2014 versus the same months in 2013, according to MPA’S Magazine Media 360° Brand Audience Report. The report reveals an average gross audience for magazine brands of 1.50 billion in this period, up 9.8 per cent. The quarterly performance was powered by video and mobile web consumption, up 59.2 per cent and 90.8 per cent, respectively. The report covers 151 magazine media brands from 34 companies, representing 95 per cent of the reader universe. ● Turn to pages 18-19 for more about 360°.

n AMAZON’S new reader platform, Kindle

Scout, has just launched and offers readers a new angle on the publishing process.

Readers that sign up for Scout will be given a chance to review unpublished submissions and nominate which ones they think should make it onto the Kindle store. If a book gets enough nominations, Amazon will publish it under Kindle Press, giving selected authors a US$1,500 advance, 50 per cent eBook royalty, and a marketing campaign.

n ZENITHOPTIMEDIA’S latest Advertising Expenditure Forecast predicts global adspend growth in 2015 (five per cent) and 2016 (six per cent). The report attributes this to the rise of mobile advertising and social media and the transition to programmatic buying of digital display. The forecast suggests that mobile will continue to be the main driver of global adspend growth, and will account for 51 per cent of all new advertising dollars between 2014 and 2017. Mobile advertising is predicted to grow by an average of 38 per cent a year between 2014 and 2017, driven by improvements in user experiences.


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Magazine World | Issue 86_2014 07

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