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New FIPP World Magazine Trends report

FIPP’s new World Magazine Trends 2014-15 report reveals total magazine revenue is set to resume growth in 2015. Although there was still a decline in 2013 (-0.7 per cent compared to 2012), in 2015, the magazine media industry is set to reverse years of decline to record 0.2 per cent year- on-year growth as overall digital gains outweigh falling print revenue. In 2016, total magazine revenue should reach US$97.3bn, up from US$97.1bn in 2013. The annual report – now in its 20th

year – forecasts that digital magazine circulation revenue will see the fastest growth. Global digital magazine

from accounting for four per cent of total consumer magazine circulation revenue in 2013 to 11 per cent in 2016. The report features contributions

circulation revenue will rise at 43.4 per cent year-on-year, reaching US$5.2bn in 2016. As companies see more success in turning digital magazine consumption from free-of-charge websites to paid- for digital editions, digital will move

from industry experts – including ZenithOptimedia, PwC – plus regional and local associations, publishers and agencies. It also includes the FIPP monitor of cross-border launches. Data and analyses are reported country-by- country, regionally and globally. Trends is available now in print and

digital formats with the Excel edition (raw data) to be published in early January 2015. TIME TO SHINE AT FIPP INSIGHT FORUM AND AWARDS

FIPP is calling for synopses for papers to be presented at the FIPP Insight Forum on 18-19 May 2015 in Amsterdam, The Netherlands, at the offices of Sanoma. The Insight Forum, the ninth

event in the series (formerly known as the Research Forum and Awards),

is a two-day event for publishers, researchers and marketing executives. It has previously attracted some of the world’s leading magazine research professionals, who meet to discuss the latest issues and developments in the industry worldwide, primarily

concerning audience measurement and advertising effectiveness in consumer magazine media. Visit

for more information, and contact for information about advertising and sponsorship.


n IMMEDIATE MEDIA has sold three titles to Dennis Publishing – CrossStitcher, Cross Stitch Collection and Your Family Tree. The sale follows a Competition and Markets Authority (CMA) review of

Immediate’s acquisition of a number of cycling and craft brands from Future, where the CMA identified concerns related to the needlecraft (Cross Stitcher and Cross Stitch Collection) and genealogy (Your Family Tree) brands because of brands in the Immediate portfolio in the same markets.

n MEREDITH CORPORATION has acquired – one of the top five wedding websites in the US. The purchase follows Meredith’s agreement with Martha

06 Magazine World | Issue 86_2014

Stewart Living Omnimedia, which includes the operations of Martha Stewart Weddings magazine and website. “We continue to focus on important milestones such as marriage, home ownership and raising a family,” said Meredith CEO (and FIPP Board member) Steve Lacy. “This acquisition also augments our initiatives in the digital space.”

n FORBES has launched the ‘Forbes Executive InsightCenter’ – a subscription- based integrated

data platform containing analytics that integrate consumer insights from data sets. The Forbes Executive InsightCenter aims to help business executives gain insights to make better, evidence-based decisions, as well as highlight previously unknown insights about companies’ customers, competitors, the marketplace, economy, and future consumer spending plans.

Bruce Rogers, chief insights officer, Forbes, said: “By having this information at their fingertips, senior management teams can quickly assess the pulse of the marketplace and make decisions based on evidence rather than gut instinct.” The available data sets will be customised for each user’s needs or industry. The cloud-based platform pulls together data from multiple sources, including a proprietary data warehouse incorporating monthly data on consumer buying trends and attitudes from Prosper, Forbes Insights and the US government.

CONDÉ NAST has agreed to GroupM’s demand that it only pay for online ads that are entirely viewable by consumers – a tougher standard than the industry has been pushing. Where the industry has settled on calling an ad ‘viewable’ if 50 per cent is visible for one second, for example, Condé Nast will charge GroupM just for ads that become 100 per cent visible (although not for any minimum amount of time). “Ultimately we want to create an environment

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