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CONTENTS 7


26 39


great ideas from Beijing


08


 News digest 06 Magazine media news and innovations from around the world.


 Launches 08 The latest global magazine, digital and tablet launches.


 MPA Magazine Media 360 18 The US consumer magazine association’s latest initiative is introduced by president and CEO Mary Berner.


 FIPP World Congress 21 FIPP’s bi-annual Congress moves to Toronto, Canada, in October 2015. Save the date and find out what’s in store for atendees from Magazines Canada CEO, Mark Jamison.


 All change at FIPP 23 Details about a radical revamp in the delivery of news and views from FIPP


49


 Digital Innovators’ Summit 25 FIPP’s hotest annual event will take place in Berlin next March. Find out why you need to be there.


 Empire 26 Bauer’s iconic film magazine is 25 years old. Find out about the strategy behind the brand’s extensions and plans for the future.


 Discoverability 31 MagVault offers key insights on how to get your magazine found.


 EMAP 34 Special report on the driving forces behind the leading B2B business publisher.


 Training 39 Two recent graduates from FIPP’s brand training programme reveal their experiences and insights.


 Congress destination 43 Magazines Canada reports on the magazine media market in Canada, hosts for the next FIPP World Congress.


 New Members 47 New additions to the FIPP family


 Asia-Pacific Conference 49 A round-up of the main issues tackled at FIPP’s recent event in Beijing.


 B2B 51 How media insight is helping B2B media businesses structure themselves.


18


ISSUE 86


21


prOfessiONal eNgageMeNt


10CEO forecasts Cover story


What do CEOs from some of the biggest media companies think the future holds? Check out their predictions . . .


www.fipp.com Magazine World | Issue 86_2014 05


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