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Lisa Tippelt head of sales (JOY, MAXI and SHAPE) and key account manager fashion and jewellery, Bauer Media Group, Germany


Why did you attend the course? When I first started working in publishing, I had just left university. I found a job in the international licensing department at Marquard Media and found myself dealing with CEOS, business plans, budgets etc.


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FIPP’s Magazine Brand Management Course alumni make good use of their new-found knowledge as they climb the corporate ladder. Rising stars Lisa Tippelt and Katharina Bota reveal how their MBMC training gave a welcome career boost.


from the very first day. I realised that the publishing sector covers many different areas and that no degree in the world could have ever prepared me for all of them. Then a brochure for the MBMC landed on my desk and seemed like the perfect way to learn more about all those aspects while being able to work and apply what I learnt in my day-to-day work. I became a bit obsessed with the idea and after a couple of years of constant nagging, our company management decided that now would be a good time to let me attend.


Was it what you expected? It actually was even better than I expected. When I first arrived in London I expected to sit in a meeting room for a week nonstop and just listen to presentations and take notes the whole day. But the course was really interactive and the attendants were really


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TRAINING


involved in all modules. There was a lot of teamwork, which enabled us to apply our newfound knowledge – mixed with our own experiences – to realistic cases straight away.


You received a distinction – how hard did you have to work for this? As I felt really passionate about the entire course and also was really grateful to my company for giving me this opportunity, I naturally wanted to do well. But, of course, I found some modules easier than others. Let’s just say the finance homework didn’t come as natural to me as marketing or advertising, so I had to work extra hard on a couple of them.


What aspects of the course did you find particularly inspiring or useful? What I liked best about the course is that it made me look into areas of the publishing world that I would have never considered


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Magazine World | Issue 86_2014 39


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