FEATURE LIFT TRUCKS
BUYING AND SELLING efficiently worldwide
The market has changed considerably with regard to the purchase and product diversity of forklifts, pallet trucks and order pickers with buyers and sellers brought together online
T
he market has changed considerably with regard to the purchasing and
product diversity of industrial trucks such as forklifts, pallet trucks and order pickers. As the biggest manufacturer independent online market in the world, with an average of more than 60,000 advertised offers Forklift-
International.com brings buyers and sellers/dealers together for efficient initiation of business. The market for industrial trucks today
is characterised by a very wide product range and a variety of offers. This can be seen clearly, for example in the case of electric counterbalance forklifts: 10 years ago manufacturers had four different trucks of this type in their product ranges. Today, many manufacturers offer more than 40 different versions of electric counterbalance forklifts and purchasing patterns have changed. “The alternatives include purchase with
or without full service, leasing, short and long term rental and the purchase of used equipment,” explains Daniel Fisch, head of marketing at Motus Online Service. “The latter has become an interesting alternative, enabling the acquisition of well-maintained equipment at reasonable rates as a result of their short service lives with the original users. On the other hand, vendors often get a higher price for their used equipment than they otherwise would. Purchases of second-hand equipment contribute to the preservation of limited resources.” Since 1998 Motus has been developing
a manufacturer independent online platform for buying/selling industrial trucks or renting/leasing them. During this period the website has been used actively in 32 countries by buyers, sellers/dealers and manufacturers alike. “Even users from regions that are
economically less developed naturally profit from the worldwide accessibility of these offers”, adds Fisch.
TARGETED SEARCH – QUICK RESULTS
Forklift-International.com offers all types of forklift trucks from every manufacturer in the world and for every field of application in addition to
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records more than 1.5 million visitors and gets over 223 million hits. This offers great potential for dealers and manufacturers to build their customer bases and shorten the service time of used vehicles at a much lower cost compared to conventional advertising methods. “The platform has an efficient contact strategy that enables targeted contact with interested parties when required”, says Fisch. “Online publication of e industrial trucks is immediate and they can be viewed 24/7. A link to the homepage of the supplier is provided.” Entering equipment into the system,
attachments and accessories. Rental equipment is offered on this platform; on average more than 60,000 offers are available online. “With such an extensive choice to direct your search in the most effective and easy way people interested in buying or renting products can enter different criteria like model, make, operating hours, price and the maximum distance from their location”, explains Fisch. The results which include photos,
detailed information and contact details of the provider can be sorted and compared according to age, price and other truck specific parameters. A search for dealers in a particular vicinity is possible; for example, you can enquire specifically about used, new or rented equipment and keep the transport expenses for the service to a minimum. Every year
Forklift-International.com
NOVEMBER/DECEMBER 2014 | MATERIALS HANDLING & LOGISTICS
Criteria such as type, brand, service life, price and the maximum distance from the location can be entered in the equipment search
whether for sale or lease can be done easily and quickly. For example, you can choose to make an offer visible to customers and other traders internationally or restrict it to the domestic market. You can create a new advert online in just a few simple steps by using the platform’s ‘integrated offer function’. The platform enables dealers to respond flexibly to customer requests. “It is a deadly sin, economically speaking, for a dealer to have to send away a customer who has a real interest in buying just because their desired truck is not available in the dealer’s own pool,” explains Fisch. “In such cases the dealer can search on
Forklift-International.com and make an offer to the customer. The profit margins attained here are usually higher than in conventional business and less time and effort are required. The dealer only needs to provide an invoice.” In addition, forklift manufacturers can
profit from the platform’s global presence and intensive use. “
Forklift-International.com is an ideal
platform for this group of suppliers,” concludes Fisch. “For instance, they can integrate their entire network of dealers here or organise it country-wise; they can provide information about new products and make special offers. Even used trucks such as those returned after leasing can be published online.”
Motus Online Service T: +49 941 94279427
www.Forklift-International.com Enter 305
/ MATERIALSHANDLINGLOGISTICS
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