YOUNG CATTLE R A I S E R S
2015 National Beef Ambassadors Selected
R
ACHEL PURDY, WYO.; WILL POHLMAN, ARK.; ALICIA SMITH, TEXAS; KALYN McKibben, Okla.; and Demi Snider, Ohio, were chosen as the 2015
National Beef Ambassador Team at the annual National Beef Ambassador competition held in Denver, Sept. 26 and 27. The competition is funded in part by the beef checkoff and managed by
the American National CattleWomen, Inc., contractor to the beef checkoff. Contestants from throughout the country vied for a spot on this elite
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team of agriculture advocates and for $5,000 in cash prizes sponsored exclusively by Farm Credit. In addition, fi ve educational scholarships totaling $5,000 were awarded by the American National CattleWomen Foundation, Inc., and Monsanto. Twenty senior contestants, ages 17 to 21, were judged in the areas
of consumer promo- tion, education and outreach strategy, and media interview technique and issues response. This year’s con-
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test also hosted a ju- nior competition for youth beef industry advocates, ages 12 to 16, where 10 contes- tants vied for cash prizes, competing in 3 judged categories: consumer promotion, media interview technique and issues response. The fi rst-place winner was Phillip Saunders of Virginia. The second place winner was Bret Lee of Louisiana, and the third place winner was Abbey Schiefelbein of Minnesota. They all took home checks from Farm Credit for their top scores. While preparing for this national beef promotion and education com-
Pictured left to right are Kalyn McKibben, Rachel Purdy, Will Pohlman, Alicia Smith and Demi Snider.
petition, youth across the nation learn about beef and the beef industry with support from state CattleWomen and Cattlemen’s associations and state beef councils. The preparation highlights industry issues of current consumer inter-
est. Winners of the state competitions compete at the national level, where they receive additional training. After the event, the youth ambassadors speak to industry issues and
misconceptions and educate their peers and meal-time decision makers about beef nutrition, cattle care, safety and more during consumer events, in the classroom and online. Follow the National Beef Ambassadors on Twitter at @beefambassador
and visit
www.nationalbeefambassador.org or
www.ancw.org for more information.
36 The Cattleman November 2014
thecattlemanmagazine.com
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