Silverstone Launch for
The Flex Company from Germany has been growing very strongly in the UK over the last few years largely due to the team behind the unique Giraffe Wall Sander – an ideal solution for obtaining smooth walls on both plaster and plasterboard walls. But life and products don’t stand still and the new generation Flex Giraffe had the privilege of an exciting launch at Silverstone in mid October. Andreas Ditsche, Chief Executive Officer of Flex, introduced the new Giraffe
to us by telling us the backstory to the new design. Consumer feedback and a few years of experience of the original Giraffe meant that Flex decided to start from scratch with a new design in order to ensure that it would not be a simple
Stuart Colclough, UK Sales Manager for Flex, then told us a lot more about the
company and its plans in the UK. Stuart and his small team have been responsible for double figure percentage growth of Flex products in the UK over the last few
years and with its mixture of unique and largely German–made products has found a good niche. Of course, the Giraffe has been largely responsible for this growth and the machine dominates the market with over 70% market share.
“update”. Accordingly, a small design team was given a budget, a brief and as Herr
Ditsche told us, tongue in cheek, they were “locked in a room for two years”. The design that would emerge had to be the lightest in its class, more
ergonomic and simply perform better. Apparently, a key breakthrough occurred when a technician placing the handle between two bricks and standing on it to bend it to the desired shape created the famous S-curve handle that is key to the handling of the Giraffe. Such are the serendipitous ways in which new products are created!
14 ToolBUSINESS+HIRE
www.toolbusiness.co.uk
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