DIGEST Online UK
takeaway service JUST EAT has consumed Orogo, a London-based online takeaway service. Orogo, a ‘collection only’ app which enables customers to skip the queue by ordering and paying for their lunch in advance, collecting at their convenience from some of central London’s most popular restaurants. “Queues lead to lost custom, and Orogo is an ideal product to avoid customers going elsewhere to get their food,” explained Graham Corfield, UK managing director of JUST EAT.
THE HOME DEPOT PLUGS DATA BREACH U
S home improvement giant The Home Depot has confirmed the discovery and elimination of
malware that was at the root of a major data breach to its US and Canadian networks (The Home Depot enhances payment data encryption,
RetailTechnology.co.uk, 18 September 2014). The cyber attack is thought to have affected
around 56 million unique payment cards, or up to one-sixth of the US population. It’s believed the malware was present on the company’s systems between April and September 2014. The retailer has rolled out encryption technology
provided by Voltage Security. The encryption project, launched in January 2014, is now completed in all US stores and will be completed in Canada by early 2015. In addition, EMV chip & PIN technology, which is
already present in the retailer’s Canadian stores, will be deployed to all US stores by the end of the year. “Organisations should ensure that all information is encrypted. The fact that the in-store payment system failed to do this is unacceptable when fraud and cyber attacks are increasing in sophistication by the minute,” commented Chris McIntosh, chief executive of ViaSat UK, who says this is proof that cyber attacks do not just happen to the occasional unlucky or gullible individual. “It’s concerning that gigabytes of credit card data
can be siphoned from hundreds of retails stores each day for months and ultimately be sent to attackers in Eastern Europe without alarms being raised or reacted to,” added Michael Sutton, vice president of research at Zscaler Labz.
AILING TESCO SLASHES IT SPENDING T
esco is slashing spending in a number of areas, including IT, after a number of profit warnings.
Analyst firm Planet Retail reported that the revision comes as the business continues to face a number of uncertainties, including market conditions and the slow speed at which benefits from investments are being felt. Tesco most recently cut its profit forecast for the
The John
Lewis Partnership has selected Gresham’s Clareti Transaction Control solution (CTC) to automate complex aspects of general ledger reconciliation. The system will replace manual spreadsheets and is expected to deliver significant time and cost savings to the business together with additional controls. Automating general ledger reconciliations will enable the Partnership to quickly match data from various sources on a single control platform.
06 Autumn 2014
third time amid revelations it had overstated its half- year profit guidance by £250m. Trading profit for the six months ending 23 August 2014 was initially expected to be in the region of £1.1 billion. Robin Terrell, group multichannel director, has taken over
Tesco’s UK business amid a Deloitte investigation into the matter and four Tesco executives, including Chris Bush, UK managing director, have since been suspended pending the investigation. Dave Lewis, the new chief executive, who
joined Tesco one month earlier than planned on 1 September following the departure of Phil Clarke, is expected to review all aspects of the group in order to improve its competitive position and deliver sustainable returns for shareholders. It is understood that Tesco is also implementing further reductions in capital expenditure, as the retail giant suffers competitive pressure in the mid-market.
KLM QUADRUPLES EMAIL CONVERSIONS T
ravel giant KLM has reported a 72% clickthrough rate on a test email campaign
supported by Webtrends technology, which enables the carrier to identify key drop-off points in its sales funnel and identify potential customer for retargeting emails. The Webtrends ‘Analytics’ and ‘Optimize’
modules have allowed KLM to improve its campaigns and activities, while the ‘Streams’ module has enabled it to immediately process customer data and send an appropriate email within an hour of them leaving the site. KLM has seen uplifts of up to 400% in
conversions through email marketing in markets such as The Netherlands, Great Britain and Germany.
Additionally, emails sent using Streams intelligence have seen a 34% increase in open rate, and a 94% higher clickthrough rate. KLM has also been able to identify potential drop-off points in its sales funnel and altered its user experience to address these potential losses. “The travel market by nature is very fast-moving
and we needed to be able to quickly identify any potential customers interested in booking flights within the optimal timeframe of one hour,” explained Frans Poldervaart, web analytics manager at KLM. KLM Royal Dutch Airlines was founded in 1919, making it the world’s oldest airline still operating under its original name. In 2004, Air France and KLM merged to form Air France-KLM.
www.retailtechnology.co.uk
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