RetailT
echnology
MIFITTO ENSURES DIGITAL SHOES FIT G
erman sports shoe expert Teamsport Philipp has been using a mifitto
3D scanner together with a 32-inch Elo touchscreen since April 2014 to provide a better shoe shopping experience for its customers. Teamsport Philipp, with seven branches and an online shop, is one of the largest sports dealers in Germany for football equipment and shoes. Stores are the most important outlets of the company, accounting for around 70%
of sales. “Until the end of the World Cup, the scanner was in use for football boots” said Christian Lenz of Teamsport Philipp, who noted that football players in particular have special habits when buying boots. “In the future, the mifitto system will
be used for other product groups, such as running shoes. The entire system is integrated and very easy to handle.” It is understood that the mifitto scanner
has been received with great interest in the wider shoe and sports sectors, with more shops likely to take up the system in the near future. It has also turned into a substantial product and image database. At mifitto in Duisburg, 10,000 shoes
per day were scanned and photographed, building a large collection of information about all kinds of shoes. It is hoped that this database can contribute to a reduction in e-commerce return rates.
DIGITAL SIGNAGE FOR COSMETICS BRAND
F
ast-growing South Korean cosmetics brand Innisfree is using the power of digital signage to create a branded ambiance at its newly opened ‘green concept’ store in
the bustling Taipei Eastern District. Provided by CAYIN, a digital signage technology vendor headquartered in
Taiwan, the signage system aims to help Innisfree differentiate itself in the competitive cosmetics market and combine nature and technology to offer customers a different in-store experience. The new Taiwanese Innisfree eco-friendly store includes a two-story high living
plant storefront wall. The interior includes an imported ‘Jeju’ cottage-style décor to represent the energies from the South Korean island. Inside, a 2 x 3 video wall composed of six 46 inch, 500-nit displays greets visitors at the shop front. The CAYIN SMP-WEBDUO web-based digital signage player pushes digital content
to the screens. It supports playback 1080p Full HD video, Flash animation, HTML web pages, images and text. The Innisfree content acts as an extension to the natural design and Jeju decorations and aims to draw customers in through the use of their five senses. Innisfree is a naturalism-oriented cosmetics brand, created and owned by Amore
Pacific since 2000. Innisfree has stores in South Korea, Hong Kong, China, Japan and Singapore. Innisfree launched its first Indian store in New Delhi in October 2013 and in Singapore in November that same year.
MAKING MANNEQUINS REDUNDANT T
akko Fashion, a German value fashion retailer with 1,700 outlets,
has replaced mannequins and paper signs in its Russian stores and is now relying exclusively on screens as its only window dressing. Each outlet uses six BrightSign
XD230 players, supplied by local reseller IMS, to drive the video walls and screens. One drives a 3x3 video wall
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in the window and a second drives a similar wall placed centrally in the store. A further four screens are placed in individual sections in the store. “When we need to change the
window dressing or to announce a sale, we just download the latest videos. It’s very convenient and reduces the cost of our PoS [point of sale] materials,” explained Takko’s Evgeniy Kozlovskiy.
Autumn 2014 19
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