RetailT FASHION INTELLIGENCE GOES B2B
Gleam has launched its fashion intelligence app in business to business (B2B) format to give brands more insight Portuguese start-up Gleam has
An algorithmic based geo-located
launched a ‘fashion intelligence’ B2B platform to enable brands to analyse content behaviour across multiple markets. The platform builds on the segmented user base of the consumer app, which has over 200,000 ‘shoppable’ images published and catalogued.
www.gleamworld.com
stream, along with the collection of real-time in-app engagement data of over 100,000 daily data points, enables the new B2B platform to share all of its fashion insights and add further value to brands. La Redoute is currently signed up to the platform.
echnology
MAKING A BIGDL OUT OF LOCAL SHOPPING
The new bigDL end-to-end marketing platform is currently being piloted in Londis, Beales and Heron Foods Big Deals Local (bigDL), currently
in beta and due for full launch in October, aims to re-energise local high streets across the UK by greatly enabling retailers to provide targeted, timely and relevant news and offers to shoppers online, on mobile and on- the-go through proximity alerts on the high street. BigDL also aims to improve
www.bigdl.com
in-store experience through a mobile couponing system that can help reduce queue times. This patented mobile point of sale
(MPoS) solution connects with existing till systems, allowing customers to tap and redeem their vouchers and do away with pen and paper coupon redemptions.
VIRTUAL REALITY: HOME APPLIANCE SHOPPING
A new display by Samsung aims to help retailers digitally sell Samsung’s home appliance portfolio Samsung Electronics is taking
Consumers can picture what
home appliance retailing virtual with a new digital in-store display called CenterStage. The interactive 4K ultra HD display helps retailers showcase Samsung’s appliance portfolio in real-life size without the need to invest in showroom square footage.
www.samsung.com www.retailtechnology.co.uk Autumn 2014 57
Samsung Electronics appliances will look like in their own homes. CenterStage is powered by open source creative coding software Cinder, originally built by Cheil- owned The Barbarian Group. CenterStage recently launched at a pilot store in the UK.
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