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WORKFORCE, TRAINING & LEADERSHIP


Four top tips on driving performance through ‘organisational coaching’


Organisations around the world are increasingly benefiting from implementing ‘organisational coaching’, where the emphasis is on improving business systems not just staff performance. Amanda Harrington, an expert in coaching at Loughborough University gives her top tips on how NHS organisations could benefit.


‘O


rganisational coaching’ is a new, dynamic coaching framework that is


proving popular with all sorts of organisations, primarily as it focuses on creating growth. Building on business coaching methodologies from the last decade, the central principle is that if staff are empowered to drive their own success in line with the long-term ambitions of the organisation – and, crucially, understand that they will be held accountable to delivering on it – then the organisation is more likely to grow and be successful.


It’s about looking at business systems and processes, not just individual performance levels. So how do you do it? Here are four top tips.


1. Goal-setting


Establish a shared understanding of what the organisation’s goals are, as well as what the individual’s goals are. With expert coaches, these goals aren’t in conflict. Indeed, both are necessary.


2. Reflexivity


At its best, coaching develops our self- awareness – of ourselves as individuals, team members and organisation members. Reflection can also increase our awareness of processes, taking different perspectives of what works, what doesn’t work and why. A coaching- friendly organisation has, within its processes, opportunities for reflection on projects, contracts, health and safety, etc. That reflection avoids attributing errors to individuals, when errors were the result of a procedure or system. It builds openness and readiness to reflect less emotionally on what has contributed to both


success and failure. Within organisational coaching, any individual coaching session is conducted within the context of the organisation and the organisation’s goals.


3. Assessment of who will benefit from coaching


Often an external coach is brought in because the line manager has been unable to get the performance they need from an individual. All too often, that external coach is expected to coach the (perceived) ‘underperformer’. However, this may not be the most effective focus.


Within an organisational coaching framework, the coach explores the context for that underperformance. There may be wider organisational issues, such as the inadequate application of a performance management system, unclear goals, or too little time given to the line managers to manage their teams.


Given these wider issues, the question has to be asked: where is coaching time best invested? Sometimes the same manager may repeatedly ask an external coach to coach their underperformers. This is an indication that it is that manager, or indeed their own manager, that might usefully benefit from coaching.


4. Feedback


In executive coaching, 360-degree feedback is a widely used tool, focusing on individual behaviours. In organisational coaching, each individual learns to think about wider connections, systems and procedures. Indeed, feedback plays a recognised role in learning about any business. To increase that learning,


agree with a team and with each individual what observations they would value from you as their manager, peer or even direct report.


Let them ask you to pay attention to particular aspects of their work environment, behaviour and performance. At an organisational level, use feedback from many quarters to learn what works and doesn’t work about coaching – most importantly about the context within which coaching appears to be a helpful tool.


Business growth requires attention to processes and systems. Organisational coaching helps build the capability to do so.


The best way to improve organisational performance is to invest in your staff. And this means your managerial staff too. Equipping managers with the capabilities to lead can transform your organisation.


About the author


Amanda Harrington is associate lecturer in human resource management and


organisational behaviour at Loughborough University.


FOR MORE INFORMATION


Loughborough University offers a Diploma and MSc programme in Management and Leadership: W: www.lboro.ac.uk/management It also offers an AMBA-accredited MBA and the IoD Company Direction programme for more senior managers and directors: W: www.lboro.ac.uk/mba W: www.lboro.ac.uk/iod


national health executive Sep/Oct 14 | 25 Amanda Harrington


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