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Waterpark Profile parkworld-online.com


Opened this summer in Seville, Agua Mágica at Isla Mágica is the latest waterpark to be added to the the Looping group portfolio, a €6.5 million ($5 million) facility designed and kitted out by Polin Waterparks & Pool Systems


Agua Mágica O


More magic in Seville!


ccupying a more than 20,000 square metre (215,000 square sq ft) corner of the existing theme park, the new addition comes hot on the heels of the Aquaventura “slide park” introduced by Looping last season at Hellendoorn Avonturepark in the Netherlands. And just like at the Dutch property, the facility is offered as an affordable upgrade on top of regular park admission, in this case €7.00 per guest. Positioned as “the beach of Seville”, it’s one of two new waterparks annexed to theme parks to have opened this season in Spain, the other being Parque Warner Beach in Madrid, profiled in the last issue of Park World.


Opened in 1997 on the site on Expo ‘92, Isla Mágica was acquired by Looping only last year, when


its chances for survival appeared bleak. Its new French owner decided that, together with some new management techniques and cost controls, a waterpark was key to revitalising the park and saving it from closure. The company had already seen how successful Aquaventura had been, bringing in up to 7,000 extra guests per day to Hellendoorn last summer. Yet whereas the Dutch facility is all about the slides and opens just for a two months a year (July and August), Agua Mágica offers a full waterpark experience to cool guests down in the Andalucian heat from July through until late September. “We wanted to invest in attractions that would not only excite local residents and entice them to come


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