PV I MANUFACTURING
The company has drawn on its semiconductor roots in also internally developing an advanced Management Information System (MIS) to realise a “real transparent production system”. The sytem allows customers to be aware and track every detail of an order. Companies can place an order with Seraphim and then remotely follow the progress from material production through the processing and then testing all the way to packaging, to the till and then delivery.
Getting to know you
Despite the conventional wisdom that monocrystalline panels outperform polycrystalline panels, this is not the case in hotter climates. Testing in areas such as Australia’s north sees polycrystalline become more efficient suffering less degradation in the heat than monocrystalline efforts. Seraphim has used this knowledge and focused early sales efforts in such regions with good effect.
The company is now expanding further and faster into European and US markets as well as gaining strong business in Asia as a premium solar supplier. Every potential customer issued to sales people saying they have the best panel for sale but very few can back the claim.
By using the experience in semiconductor manufacturing the team at Seraphim have created one of the highest functioning manufacturing facilities in the solar industry. By applying the same high standard of manufacturing as can be found in the semiconductor world, Seraphim has achieved a standard of PV manufacturing that is fast becoming the industry benchmark.
As they move into each new area they develop local infrastructure such as the Rotterdam site they have set up to feed European demand. The company is fastidious in achieving the highest quality product and have passed every test available. Including fire tests, ammonia certificate, salt mist compliance and on-site power measurement validation.
It would appear the company’s only remaining problem is gaining brand awareness. Based on their early success in early markets and a reputation as the most technically adept polycrystalline manufacturer in the industry, I think it is fair to say the company will only gain in recognition and be regarded as a tier one choice regardless of external perceptions and rankings.
©2014 Permission required. Angel Business Communications Ltd.
Issue IV 2014 I
www.solar-international.net 59
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96