Fresh Logistics Award Winner The cold shoulder
Fresh Logistics won the Award for Operations SME at the SHD Logistics Awards in 2014, boasting a range of bespoke projects which included transporting conger eels from Plymouth to Tokyo, through its very agile supply chain.
“Fresh Logistics remain one of the highest payers with the region”
KEY FACTS
• Products distributed by the company have included: refrigerated foods, heated products, Trauma Management Packs for war zones, Christmas hampers, body parts for medical training, food samples for experiential marketing, carbon fibre for F1 teams and literally anything you can think of which needs to be refrigerated or heated...
• Rebranded as Fresh Logistics in 2009 under the leadership of Alan White.
• Launched sister company Fresh Freight Express 2013.
• Turnover projected for 2014 is £2 million.
• First logistics business to pay all staff a living wage.
50 September 2014
f all your decision makers sit in one room, then you have the agility to make quick decisions on the transportation of conger eels from Plymouth to Tokyo – for example – or to say yes to a project which involves moving body parts around the UK at a very low temperature for the NHS... If all your decision makers do sit in one room, then you’re probably an SME, as is Fresh Logistics (FL), winners of the Operations (SME) category at the SHD Logistics Awards earlier this year. During the judging process our panel of experts said: “Through careful planning, this company is evolving with the industry, really making a mark”. Its entry showcased bespoke logistics projects, and the company promise even more in the future, with a focus on pharmaceuticals and experiential marketing.
I
-18°C TO +25°C It’s a ‘white glove service – from -18°c to +25°c - 24/7. Fresh Logistics has excelled since Alan White became managing director
www.shdlogistics.com
and rebranded in 2009. Alan projects a turnover of £2 million in 2014, with all profit reinvested into the company. Projects have included the transportation of; precious archives from Amsterdam to the UK, stem-cell research from Aberdeen University to Galway University at -72°C, Trauma Management Packs to Afghanistan, conger eels (see right) across to Tokyo, carbon-fibre to F1 teams and in-flight meals for the private jet industry. On my recent visit to the company’s site in Long Eaton, I found this was possible because of Alan’s approach which includes targeting obscure markets and investing in the training of every member of his team – as well as paying his staff the living wage. “We were one of the first logistics business to pay the living wage to all our staff,” explains Alan. “We demand a higher standard so we pay a higher wage.” Living Wage Foundation director, Rhys Moore said: “We are delighted that Fresh Logistics continue to commit to the Living Wage. As one of the first in their
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