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Fork Lift Trucks Case Study


Life in the fast lane


standing partnership with the business. Steve Ridley, logistics senior at the Calsonic Kansei Sunderland, explains: “We have worked with Rushlift for many years and have a strong relationship with them. We have gone through some changes over the years but Rushlift have always been our supplier for materials handling equipment and they have worked closely with us to offer excellent advice and service; we work well together.” Rushlift is different in a number of ways in how it works with its customers. It listens to their needs and requirements and provides expert advice to make sure that customers have what they need and that it works effectively. Rushlift follows that up with fl eet management, both online and in person, and regular advice on equipment availability, innovations and fi nancing. Having decades of experience means that Rushlift can provide the optimal solution for the customer’s needs. This is why Rushlift works with some of the largest, most widely-recognised industrial businesses, such as Calsonic Kansei.


I INFORMATION IS KEY


One of the key components in Rushlift’s makeup is information. Not just product information, but fl eet performance, KPIs, fl eet utilisation and the logging of servicing. The company was one of the fi rst to initiate


42 September 2014 www.shdlogistics.com


n the early 1990s, Rushlift became Calsonic Kansei’s materials handling equipment supplier, and ever since has maintained this long-


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Calsonic Kansei, the number one supplier of automotive parts to Nissan and one of the UK’s most successful manufacturers, keeps its production fi rmly on the right road thanks to trucks and back-up from Rushlift.


an online fl eet management system (FMS). Having been run and refi ned for a number of years, FMS has been expanded to allow service technicians to input the latest data via their handheld devices. So it’s not only high-quality machines with expert advice that Rushlift prides itself on, but also services that allow customers to become more effi cient. “Our guys regularly use the FMS system. It is a fantastic online reporting system which gives us traceability and accountability,” adds Steve Ridley. “We also have our own safety checks which we carry out on every shift daily, but in order to keep track of which operators were driving our machines, Rushlift introduced us to a key fob access system. Each fob is individual, so we can see who has accessed which machine and when. Alongside online FMS, we’re able to closely track our equipment performance.” Occasionally, other positive infl uences and cost-savings are found as Rushlift’s Tony Forrester, explained: “Steve discovered the key fob system had other benefi cial effects, such as lowering insurance premiums. The equipment is more secure and the key fobs reduce the risk of theft,” says Tony. “Ultimately, they paid for themselves,” notes Steve, before adding that the communication between himself and Tony played a key role in bringing about such effi ciencies. “I have a great relationship with Rushlift and especially Tony. He understands the needs of the business and how spontaneous our job can be from one day to the next. I know I can rely on him to offer the right solutions. It’s why we have suppliers like


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