This page contains a Flash digital edition of a book.
August 2014 www.tvbeurope.com


TVBEurope 73 Data Centre


model of collaborative, optimised video delivery through another player’s broadband IP network for carriage fee. This ‘OTT delivery for all’ model is especially interesting for satellite and terrestrial players as it provides another strategic option to become IP-enabled and embrace a hybrid IP broadcast platform.


IP empowering the consumer


With a limitless amount of linear, live and on-demand content available ‘online’, connected to a predicted 15 billion video-capable devices by 2020, the consumer is in danger of becoming overwhelmed. In 2020, IP will be fundamental in enabling multiple devices to be simultaneously used for solving issues of content discovery through search and recommendation. On-demand consumption, irrespective of location, will offer a true immediacy and more personalised interaction with the content and socially between the viewers.


In turn, this will place demands for greater personalisation of content and open up opportunities for multi- screen targeted advertising. The widespread availability of broadband IP for video, especially mobile, will also accelerate the shift in terms of consumption patterns. By 2020 in advanced markets, they will alter to such an extent that the time spent watching on-demand and time-shifted content will reach 50:50 parity with linear and live TV.


The IP Imperative is a massive game changer for the industry of 2020 as it both unlocks opportunity and places ever more challenging demands on the consumer and established business models.


The complete paper is available for download from Ericsson’s website (www.ericsson.com/ televisionary/media-vision-2020/ the-ip-imperative/download/) and delves into more detail, complete with research data and insights from leading industry experts.


Between 2000 and 2013, the number of IP connected devices that can view video grew from 200 million to over 1.6 billion


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76