August 2014
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TVs, something which News Corp’s global head of rights, Simon Greenberg, puts down to it being such a new medium. “At the moment, a service like BallBall, which is on devices enabled by the internet, isn’t allowed on a connected TV. That anomaly is in all the
The market leader in the manufacturing and distribution of smart TVs is South Korean electronics company Samsung. Billy Wright, the company’s director of European strategy, planning and business operations, argues that the time now being spent by
have been locked away by existing deals,” he said. “Where they have been locked away, which is generally the case, is the licensee in a position either technically or commercially to exploit their rights and the underlying content through the smart TV platform?”
“The development of technology is quicker than the development of rights agreements. Connected TV is one of the things that has got caught up in that”
Simon Greenberg, News Corp
rights agreements. It sticks out like a sore thumb and nobody can really give you a proper explanation as to why it is there.”
TV Sports Markets editor, Frank Dunne
He said that the anomaly would probably be resolved in the next rounds of rights agreements. “The development of technology is quicker than the development of rights agreements. Connected TV is one of the things that has got caught up in that.”
viewers on smart TV services like BBC iPlayer, Netflix, and Skype and many others “has exploded”, and is clear evidence that there are already high levels of consumer engagement. There are several reasons, he said, why sport was still not fully maximising the possibilities offered by the platform.
“A lot depends on whether appropriate digital rights are available, or whether they
He added that it was difficult for non-broadcast companies to break into the market for building services around sport on smart TVs. “The key question is whether there are rights available, and, if so, whether you can afford them. As of today, the answer to both questions will more often than not be no.” Wright also questioned whether traditional broadcasters who have acquired sports rights
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