72 TVBEurope Data Centre
The IP imperative
As part of its ongoing Media Vision 2020 project to create a “coherent vision of what the television and media industry will look like in the future”, Ericsson has released The IP Imperative as the second of its ‘Game Changers’, which outline key consumer, technology and business trends expected to have a major impact on the television and media world. Ove Anebygd, VP and head of media at Ericsson, provides the lowdown on the latest report
Here and now
The second Game Changer report centres on the invention and global deployment of the network transport protocol IP, which has defined a new era that has reshaped our planet, our lives, and global industries including TV and media. The past decade has been a spectacular journey for internet video, starting with the arrival of YouTube in 2005 and then a year later, with the launch of Netflix’s flagship on-demand service. Alongside the rise of
become well-established in most countries. The penetration of broadband will reach one billion home subscriptions, representing around 75 per cent of digital TV homes. Ericsson’s June 2014 Mobility Report highlights that global mobile broadband subscriptions will grow towards the eight billion mark during this time and these consumers will all have access to connection speeds that support high quality video. Managing this explosive data growth while ensuring
Welcome to 2020
The shift to IP will provide far greater consumer reach and depth of engagement and enable new consumer experiences, while maximising the value of all consumer devices. For the most innovative service provider, IP can drive opportunistic churn from rivals by resolving the quickly increasing fragmentation of discovery and consumption across IP devices and apps. Additionally, those players that have the asset of an IP
“The IP Imperative is a massive game changer for the industry of 2020 as it both unlocks opportunity and places ever more challenging demands on the consumer and established business models”
IP-based VoD services, we have seen significant growth in video-enabled IP devices, with computers now joined by smartphones, smart TVs, IP set-top boxes, tablets and gaming consoles.
Between 2000 and 2013, the number of IP connected devices that can view video grew from 200 million (personal computers), to over 1.6 billion, according to research conducted by Business Insider. Ericsson predicts this number will increase to 15 billion by 2020.
The journey
From now until 2020, the consumer expectation for high-speed internet access will
quality of experience is going to be critical, especially in emerging markets where video over IP will be dominated by wireless and early adoption of broadcast within LTE networks (LTE Broadcast) will accelerate. Based on the eMBMS standard within 3GPP, LTE Broadcast brings the dynamic ability to broadcast content to enormous numbers of devices, often in dense urban situations where unicast of content would never scale sufficiently. LTE Broadcast will also open up all new experiences in stadiums and around live events, where use of mobile devices can augment the live experience.
delivery network specifically optimised for video will be generating additional revenues for carriage, optimisation and personalisation. Satellite and terrestrial players especially, but also cable players with non- IP based broadcast delivery platforms, will need to find ways to very quickly embrace the addition of broadband IP video delivery to the consumer, and potentially long-term migration to pure IP video models. What is clear is that the OTT disruption model of today, where new players, existing broadcasters and content owners leverage the internet for delivery, will evolve relatively quickly into an established
www.tvbeurope.com August 2014
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76