August 2014
www.tvbeurope.com
TVBEurope 25 Workfl ow
made the transition in one revolutionary move. In December 2008, M6 was the fi rst channel to go completely tapeless, followed in succession by the remaining channels in the M6 Group over the next 18 months. The entire digital workfl ow system is managed by MBT’s software, and runs on Harmonic servers with Orad graphics solutions. In the beginning, M6 kept its MAM system, but everything else was rebuilt from scratch. Previously, the channel had been on a Sony LMS tape system. “One of the goals of the project was to put everybody under the same technical system,” says Mathias Bejanin, technical director of the M6 Group. “We wanted to mutualise the ingest and the storage in one universal system. A fi le produced at M6 will also work at W9, 6ter or any of the other M6 channels, which is cost-saving for us in terms of quality control, ingest control and other things.”
“We would like to have zero per cent tape, but we’re not there yet”
Patrick Guillou, TF1
M6’s legacy MAM system was fi nally set aside and replaced with an MBT MAM solution which went online in June of this year. Among the other solutions provided by MBT is its Video Broadcast Manager, which transcodes 10,000 fi les a month for all the versioning required for the M6 Group’s on-demand and multi-screen platforms. MBT also developed a commercial synchronisation system for M6, which now regularly runs identical commercials across channels that have similar programming or audience demographic. The double screens are sold as a single package to advertisers. The MBT software allows for precise synchronisation so that a commercial break happens simultaneously across selected M6 channels with a single ad playing out in both slots. Despite the ruthlessly
complete nature of the transition, Bejanin insists the upgrade wasn’t a problem.
For the broadcaster, it was change or die. Technical handicaps with their legacy systems were the fuel that propelled M6 to the next level. “It was necessary and everyone understood that point. It was
also necessary technically because our Sony LMS systems were falling apart. We had technical problems daily.” Often, it is when a broadcaster has no other choice that it makes the next
leap forward. When French broadcasters have had to make the leap, MBT has been there. MBT’s ability to react quickly to the needs of big broadcasters, working individually with each of them to solve their particular
problems has turned it into the go-to company in France for large-scale MAM. With fi le-based workfl ows increasingly on everyone’s mind, tiny MBT will no doubt continue to grow.
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