4 TVBEurope Content Everywhere
Content Everywhere news round up
As viewing habits continue to change, Melanie Dayasena-Lowe rounds up the latest news from the connected world, pay-TV market and video streaming arena
WE START our round up by taking a closer look at the pay- TV market. The growth of pay television continues as providers embrace multiscreen services to offer subscribers more viewing options. The Multiscreen Index, published by informitv, shows a 1.4 per cent increase in digital television subscriber numbers across 100 leading pay-TV services around the world in the fi rst quarter of 2014. They collectively gained 4.17 million video customers over three months and 17.43 million year-on-year, an increase of 5.2 per cent.
The 100 multichannel pay-TV services in the Multiscreen Index cover over 30 countries and represent around 330 million subscribing homes worldwide. Services in Europe, the Middle East and Africa gained the most subscribers, led by Tricolor in Russia, adding 340,000 in three months. Satellite services made the greatest gains over the quarter, just ahead of telco networks, while operators in India accounted for most of the gains for cable.
Global connected TV device ownership exceeds one billion
The global installed base of connected TV devices (including smart TVs, games consoles, Blu-ray players, digital media adapters and set-top boxes) will double over the next fi ve years to exceed two billion units by 2018, according to the Strategy Analytics Connected Home Devices (CHD) service report, ‘Connected CE Devices Market Forecast: Global 2009-2018’. Other key fi ndings from the report found that IP connectivity is fast becoming ubiquitous as IP-enabled CE devices accounted for 87 per cent of all CE devices shipped in 2013. Global households own an average of 2.8 connected CE devices with the US seeing the highest levels of ownership at 7.7 devices. Global retail spend on consumer electronics products will exceed $1 trillion for the fi rst time in 2017. The report also found that average global retail spend per household on all consumer electronics products grew 2.9 per cent in 2013 reaching $485.
Eric Smith, analyst, Connected Home Devices, added: “On a global scale, IP-enabled fl atpanel TVs are the most common connected TV device in living rooms today, occupying close to 30 per cent of the installed base of such devices, a fi gure that is set to rise towards 50 per cent by 2018. However, that is not to say that IP-enabled TVs will necessarily become the default device that consumers use to access OTT content as there will continue to be various device options available to consumers.”
Digital devices drive new viewing habits
While TV viewing remains popular, consumption habits are changing rapidly, according to global research consultancy TNS. TV sets alone are no longer enough to satisfy viewers’ needs for content, driving the growth of online media and ‘screen-stacking’ as a result.
“The growth in ownership of connected TV devices is having a profound eff ect on the way in which people access and consume media content on the TV set” David Watkins, Connected Home Devices
Sixty-fi ve per cent of pay-TV services in the Index now deliver to multiple screens in addition to traditional TV, including phones, tablets and other network-connected devices. “The informitv Multiscreen Index shows continued growth in pay-TV subscriptions worldwide,” said Dr William Cooper, the founder and chief executive of informitv. “Across the hundred services in the Index, net subscriber gains far exceed net losses.”
David Watkins, service director, Connected Home Devices, commented: “The growth in ownership of connected TV devices is having a profound effect on the way in which people access and consume media content on the TV set. Furthermore, they are helping to provide opportunities for companies outside of the traditional TV industry such as Google, Apple and Amazon to compete for a share of the television audience.”
In Connected Life, a study of over 55,000 internet users worldwide, TNS found that almost half of people (48 per cent) who watch TV in the evening simultaneously engage in other digital activities, such as using social media, checking their emails or shopping online. The survey found that viewers own about four digital devices each, rising to fi ve among Australian, German and UK respondents. This, combined with demand for TV and video
content on-the-go, is fuelling the rise of multi-screening or ‘screen-stacking’ — the use of multiple digital devices at the same time.
The demand for live and on-the-go content has been strengthened during the recent FIFA World Cup. Viewers worldwide were accessing this international sporting event via multiple devices at home and on the move, while also engaging in conversations on social media platforms. The desire to access favourite TV shows at all hours of the day is also driving online TV usage, which extends access to them. One quarter (25 per cent) of those surveyed worldwide watch content on a PC, laptop, tablet or mobile on a daily basis. Yet despite this surge in online consumption, traditional TV sets still play a huge part in our lives, with three quarters of respondents (75 per cent) sitting in front of the box every day. Many of the big global media companies are already taking advantage of growing online viewing trends, offering on-demand services such as BBC iPlayer, Hulu or HBO GO, which allow people to access premium content wherever they are through their phones or tablets. Commenting on the fi ndings, Matthew Froggatt, chief development offi cer at TNS, said: “In a world where multi- tasking is the norm, the context in which we watch TV is rapidly changing — it isn’t just on the sofa at home with no other digital distractions around us. Instead, the growth in screen- stacking and online TV viewing is huge, particularly in the Asian markets, driven by a growing demand for content among viewers.”
www.tvbeurope.com August 2014
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