18 TVBEurope IT Broadcast Workflow 2014
Our audience share is way above our forecast, and as a result, we’re starting to win some exciting new rights.”
Speaking about the workflow design, Beale said: “I wanted to make sure we were in line with current standards and building on existing standards. We wanted to put ourselves in line, as a new broadcaster, and join the DPP group. We set the benchmark that we would be an AVC Intra house with AS-11 delivery to playout partners.” Among the other
requirements was the need to build a secure and efficient media network, automation and accelerated and secure file delivery.
Rounding up the day’s proceedings was a panel discussion on what’s next for broadcast workflows
countries and territories, in 45 languages and across 197 international networks. McGrath said: “We’re
moving from being a non-fiction TV company to a truly global television company servicing all types of genres.”
Referring to the changing landscape, he went on to talk about the proliferation of non-linear platforms and devices. Despite the universal enthusiasm for multi-screen video, McGrath noted, “The margins we are seeing on these platforms are very thin and often non-existent.” Talking about early
workflows, McGrath explained that these relied on incremental data, Excel sheets and a lack of linkage between the linear and non-linear environment. “In conjunction with TMD Mediaflex, we’ve always been
“There are statistics to say we are, as an industry, an ageing society. That means there is a lot of reskilling needed and training is an important part of that”
John Ive, IABM
very strong about linkage of our upstream business systems, upstream planning systems, linking metadata and setting up business rules, etc.”
He has also found the evolution of digital very interesting. “As the early platforms started, like a start-up company they didn’t have a lot of structure. There was a lack of good asset management. People would create content and label it how they wanted to. Within our companies, the corporate IT departments and
broadcast IT groups started to merge together.”
So what’s next? “We continue to consolidate, support and drive our systems to greater efficiencies and continue to merge our non-linear content management into regional centres in Miami, Silver Spring and London,” he remarked.
A star is born
BT Sport’s chief engineer Andy Beale gave delegates an insight into its whirlwind first year of
service. Since its launch, BT has entered the premium sports TV market to enhance its triple play offering, built a brand new broadcast centre at the Queen Elizabeth Olympic Park and constructed disaster recovery facilities at BT Tower. Beale said BT Sport had experienced an incredibly successful year. “In 11 months we accrued 5.2 million subscribers, two million app downloads and broadcast 850 football and 127 rugby matches.
For its archive needs, BT Sport did take a brief look at cloud solutions but with the timescales involved Beale wanted something trustworthy and reliable. A key part of the company’s remit was to make sure BT Sport had business continuity. Media archived at iCity is synced and archived at BT Tower using Aspera Sync, Orchestrator and Console. BT Sport has also been investigating further innovation in the areas of cellular bonded contribution using LiveU, BT conferencing for live links, GPU and IT-based live production systems and cloud services. But for cloud services, Beale pointed out that BT Sport had ruled out using cloud as a storage environment for archive. “For us we would probably start with services in the cloud rather than storage.”
Training is key
John Ive, director of business development and technology for the IABM, turned his attention to the discussion of interoperability, bandwidth and efficient workflows.
“Now we’re moving into digital files and IT/network- based environments, not only
www.tvbeurope.com August 2014
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