August 2014
www.tvbeurope.com
TVBEurope 19 IT Broadcast Workfl ow 2014
are we looking at fundamental changes in workfl ows but also we’re seeing the pace of change increase very rapidly,” he commented.
Ive explained that creativity and business need to work in harmony. “We want people to do what they do best, effi ciently and without having to worry about the technology.” According to Ive, IT
workfl ows are not just about saving money but should include freeing up creativity by removing limitations, achieving more within the same budget and automating repetitive tasks. He urged that IT workfl ows should be invisible to the programme makers and that programme makers should not be engineers or technicians. For the future, Ive said IT workfl ows will become indispensable when considering the increasing diversity of delivery platforms, video/audio formats, interaction, feedback, data management and social media. One area that the IABM focuses on is training and there’s a lot of reskilling and
retraining required, said Ive. “There are new people coming into the industry that don’t have the culture of programme production and television so that’s a very important part of our work.
“We do need to enable IT engineers and new graduates to understand the cultures and practices of the media industry. There are statistics to say we are, as an industry, an ageing society. That means there is a lot of reskilling needed, so training is an important part of that.”
IT versus broadcast Rounding up the day’s
proceedings was a panel discussion on what’s next for broadcast workfl ows. Channel 4’s Burrows thinks there is still a long way to go with integration. “Moving towards common standards and interoperability does take time. We’re trying to move more to effi cient workfl ows.” Kalanchekaev from
OKNO-TV said: “In the next two years we will start talking about the lifecycle of digital systems because it is changing
Andy Beale: “I wanted to make sure we were in line with current standards and building on existing standards”
much more rapidly than a traditional environment. More complication of workfl ows sometimes doesn’t provide a better user experience.” Bancroft asked the panel if the industry is still at a point where it is IT versus broadcast?
“We’re seeing a separation between some of the back offi ce systems such as email that are still in the IT domain. Broadcast engineers have learnt the IT skills as part of their toolkit. Broadcast is encompassing IT. The separation is very much
A thank you to our sponsors
The TVBEurope team would like to extend our sincere thanks to all our IT Broadcast Workfl ow sponsors.
Platinum sponsor Cinegy
Gold sponsors Emotion Systems TMD
Signiant OKNO-TV Aspera
Silver sponsors Blue Lucy Media Pebble Beach Systems Telestream Dalet
blurred now,” said Burrows. Emotion System’s MC Patel added: “The real issue our industry has is, if you’ve been a veteran of a certain company, you have a whole legacy to support that restricts innovation.”
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