August 2014
www.tvbeurope.com
TVBEurope 39 IBC Preview
it much easier for delegates to plan their time and avoid clashes within areas of interest.
You’ve also announced the new IBC Content Everywhere series of events, the European section of which will launch in Amsterdam, with further events in MENA and LATAM. Why was this the right time to launch such a series, and what is the primary goal for these events? IBC Content Everywhere lets us expand in many different ways: to different audiences; to different regions; from being a one-week event to being a 365-day-a-year presence. With the Touch & Connect technology, it truly takes us into the digital space as well. It was simply the right time, both for us in terms of growth and for the industry that is pioneering new development in the fi eld.
To lean on your experience in the content everywhere space, how well do you feel the traditional broadcast sector is applying itself to the changing landscape brought on by developments in technology, systems, platforms, connectivity, and much else besides? I think it is doing very well. You only have to look at some of the astonishing fi gures that have come out of the World Cup in terms of terabytes per second streamed, downloads for the offi cial apps, tweets per second, and more, to understand how quickly the traditional sector has adapted. There is shakeout underway, as the spate of high-profi le mergers from earlier this year indicates, but consolidation in some respects is simply a sign of a maturing industry and increasingly commoditised technology.
Looking to a vision of the future, there has been a lot of focus on TV/media 2020 — in the absence of a crystal ball, how do you think the industry will change by the time we reach 2020? Viewers will expect content everywhere and be able to watch what they want, when they want, on what they want. They will want the experience to be seamless, painless, and genuinely transmedia. As an industry, we have to supply that. I think you will also start seeing more pronounced infl uences from different regions, both in terms of the way that technology is used and deployed and in the content as well.
A global audience consuming content sourced from a free and global marketplace will fundamentally change the established patterns of commissioning and
consumption in the industry.
Finally, you announced the very sad passing of IBC president, John Wilson. What are your refl ections on Wilson as a person, and his achievements in helping to shape the modern-day IBC?
John is one of the main reasons I’m talking to you today. He made IBC what it is and has been hugely infl uential, both for us and in terms of the wider industry. He understood that change was an inevitability
and that we had to embrace and refl ect that if we are ever going to progress. It is his legacy of constant progress and development that underpins all that we do, and which makes IBC so successful.
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