. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Beauty - Plant StemCell Skin Care


Thecore ofbeauty


When it comes to tackling the signs of ageing, 21st century consumers are continually seeking the latest fresh, exciting and must-have innovations in order to quench their beauty thirsts.


While the partnership between the worlds of beauty and science has always remained prevalent, today it appears that these two sectors aremore closely forged than ever before. As the desire for results- driven solutions increases, the demand for scientific-based skin care is intensifying.


Indeed, aftermonitoring the evolution of the anti-ageing beauty buyer over the last decade, recent findings conducted by analyst Diagonal Reports predicts that the anti-ageing skin care sector looks set to grow bymore than 80%over the coming years. According to the research, this development is being driven by younger consumers who are embarking on preventive action before the signs of ageing begin to take hold. “Prevention has now become an issue for increasing numbers of young women in the developed world who take action a decade earlier than was the case in the past,” say Diagonal. “Younger women were always a keymarket for beauty, but they are now creating and shaping a new category in anti-ageing products and treatments also.”


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