PLM Software


president, Product Management, Manufacturing Engineering Solutions, Siemens PLM Software. “Everybody uses Google, or some semblance of it. This lets us leverage the Google Earth technology as sort of a menu for customers to dig in and query on various components of data.”


The IntoSite development effort employs technology licensed by Siemens from Google, with users employing lightweight vi- sualization technology to stream the imagery to their desktop. A translator within Google processes the visualization information. With this technology, users don’t even need to open an authoring application, Hufstetler noted. “I can just have them click on a URL and see Zone 3, Line 2, for assembly. I can see it for Brazil’s plant, Germany’s plant, or for Kentucky’s plant, and I don’t have to be a power user. It makes it a very attractive proposition for, say, the non-authoring folks out there to have access to whatever anybody’s uploaded about that particular line. That’s a key enabler there.” Customers want to collaborate more and more with com- mon processes. “There are less people [at companies] and


with all the pressures that everyone has, having a lightweight tool to see what the plant in Sao Paulo is doing for a similar type product can be a huge value without having to fl y there.” Digital validation of plant processes is another key require- ment. Siemens’ Tecnomatix virtual commissioning enables its PLM customers to virtually validate factory-fl oor processes at the PLC level long before cementing any fi nal assembly line layout. “Siemens is a big company that has world-class con-


Robotic spot welding programming performed in Dassault Systèmes’ Delmia V6R2014 digital manufacturing software.


trols, PLC controls, and motion controllers for machines, and what’s happening is we’re starting to see that become a more integral part of our business,” Hufstetler said. “Customers are saying they’d like to virtually program our PLCs and virtually validate our controllers, so we’re working on tying PLM much closer to the automation side of the business.”


Cloud-Based PLM Changing the Cost Equation Lowering the cost of PLM and speeding the deployment of new systems has made some of the newer cloud-based PLM offerings increasingly attractive. The PLM 360 platform from Autodesk Inc. (San Rafael, CA) is a cloud-based system that is said to offer signifi cant pricing advantages over more es- tablished PLM players, and is very quick to deploy. Autodesk, which fi nalized its acquisition of CAM developer Delcam in February, also plans to link its CAM offerings, which include the cloud-based CAM 360, with PLM 360.


Developer of AutoCAD and many multiphysics simulation offerings including SIM 360, Autodesk now offers users a full suite of software for design, manufacturing, and simulation. “There’s the challenge of carefully evolving where we go with cloud-based products and making them complementary with our other products,” said Ron Locklin, Autodesk’s director,


60 ManufacturingEngineeringMedia.com | April 2014


Image courtesy Dassault Systèmes Inc.


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