Beauty - Expert Panel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


“What are your top tips for getting themost out of a trade show visit?”


Liz McKeon


Beauty Business Expert


Matthew McCullough Founder, Prosalondirect.com


“If you are planning on stocking up at the show bring your carry case, or a large bag with wheels.”


“Target industry leaders and the contacts you want to meet.”


• “Read the promotional material as it arrives, and take advantage of discounts on offer on the day.


• “Create a realistic budget to spend at the show, and stick to it. Consider travel expenses and accommodation, and the expense of being away from your salon for the day.


• “Set up a schedule that allows you to work the show to your best advantage.


• “Spend some time circulating, then target industry leaders and the contacts you want to meet.”


• “Check if your supplier is going – get their stand number. We love meeting our regular customers at the show!


• “Make sure you know what your normal cost price is.


• “Bring a notebook. Before you buy anything, take a walk around and see what is available – take notes of prices, stand numbers etc.


• “Have a budget.


• “If you are planning on stocking up at the show bring your carry case, or large bag with wheels. This will make it easier to get around!”


Tina Newman Director, BeautyBrands.ie


“Request literature and samples be mailed instead of having to carry them with you.”


Samantha Sweet


Communications Director, Sweet Squared


“Expect great customer service and if you don't get it – move on!”


• “Get there early to avoid queues!


• “Plan who'd you like to visit and have all questions ready.


• “Expect great customer service and if you don't get it, are ignored or are made to feel like you are non-existent – move on! If that's the attitude face to face at a show, imagine what it would be like to deal with them by phone! You are a potential customer so expect love and respect!”


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• “Know what information you need to have from each exhibitor. Research different exhibitors in advance to find out how they differ and what is most important to you. Then plan intelligent questions to ask them.


• “Request literature and samples be mailed instead of having to carry them with you. • “Skip overly crowded booths and plan to come at the end of day when traffic is slower.


• “Take a light and comfortable carry-all for accumulated materials. Plastic bags are often uncomfortable as they cut into your hands.


• “Be prepared to follow-up after the show for literature and samples requests.”


Angela Byrne General Manager, Easydry


“Wear shoes for comfort, not fashion…”


• “Be prepared – know which key exhibitors you want to visit and give yourself enough time to see them.


• “Don’t forget to dress appropriately. The best exhibitions involve a lot of walking so wear shoes for comfort, not fashion; otherwise you’ll start on your feet and pretty quickly end up on your knees.”


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