. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Beauty - Expert Panel
“What are your top tips for getting themost out of a trade show visit?”
Mariga Sheedy
Founder of Skin Essentials Ltd
Lydia Sarfati
Repêchage CEO & Founder
Celia Rose
Sales Manager, Dermalogica
“Arrive early and visit your must- see stands early in the morning while crowds are lighter.”
• “Focus! You are here to help grow your business and expand your professional knowledge.
• “Arrive early and visit your must-see stands early in the morning while crowds are lighter and everyone still has some energy. Make appointments in advance to test out a new machine or have a product demo to beat the queues.
• “This is not a day for bringing your partner or girlfriends for an outing. Attend with staff or colleagues so that everyone in the salon can get involved in the decision making process when it comes to updating your menu with new treatments.
• “When you have seen everything you planned in advance, give yourself time to look at stands outside of your normal area of expertise. You never know where inspiration can strike or what conversations with other industry professionals can lead to new business.
• “Wear comfortable shoes!”
“Bring your business cards and hand out as many as possible.”
• “Network with others who share your profession. This will really motivate you, and renew your passion no matter what stage you are at in your career. It is your opportunity to meet possible mentors to provide guidance and inspiration. If you are at the early stages in your career, this can be a great chance to gain tips from others on how you can kick-start your career.
• “Bring your business cards and collect others. Hand out as many as possible, and collect as many as possible. Aesthetic instructors can put you in touch with students looking for jobs, and manufacturers can add you to their mailing lists to update you with classes and promotions. Collect colleagues’ business cards as well, and follow up with them once the show is over.”
“Use the tradeshow floorplan to locate the brands you are most interested in.”
• “Before you go, think about what your business needs are and what you want to get out of the show.
• “Review the list of exhibitors and do your homework –what can each brand offer your business, are they going to help you achieve your business goals?
• “Use the tradeshow floorplan to locate the brands you are most interested in.
• “Keep hydrated. A hydrated mind makes good business decisions – your brain is 80% water, and if it's not hydrated, your neurons can't perform properly.”
Melissa Dennis Editor, Irish Beauty magazine
“Make the most of this once a year opportunity, and remember, the show takes place over two days so you can return to make additional purchases on day two!”
If you have
any questions you would like to put to our panel, email us at
melissa@aitireland.com
• “Attending the Irish Beauty Show is a perfect chance to source new product distributors, sample products, speak directly to educators and brand experts and get a fantastic overview of what products and treatments will make your business money in 2014 and beyond.
• “Remember, the show takes place over two days so you don’t need to try and pack everything into one visit. Spend the Sunday browsing, collecting information and chatting to exhibitors before returning to purchase on the Monday.
• “Plan your visit in advance by looking at exhibitor lists and floor plans. If you are investing in a sizeable piece of equipment or opening order, arrange meetings with exhibitors ahead of arriving at the show, so you can be assured of their attention even when their stand is busy.
• “Wear sensible shoes! I’ve lost count of the times I’ve made the fatal mistake of putting style ahead of practicality – two days of blisters is no fun (feel free to remind me of this though when you see me hobbling around in my 4” heels!”)
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