[ Spotlight: Member profi les ]


FORWARD THINKING


In an evermore competitive climate, making the most of any opportunities that arise is the key to sustained growth. ROB SHEPHERD examines how two longstanding ECA members have combined technical expertise with a ‘can-do’ attitude to diversify into new areas


T


here is an old adage in business that if you’re not moving forwards you’re moving backwards. Although the economic climate has made many electrical contracting fi rms concentrate


on simply surviving, others have demonstrated the kind of leadership and entrepreneurial spark that has


Xxxxxxxxxxx


allowed them to grow their businesses and tread a path for others to follow. This type of approach often involves going out


of a company’s ‘comfort zone’ and is not without its risks. However, a fl exible and forward-thinking attitude, backed up with the support of the industry’s leading trade body, has led to a number of success stories for ECA members. Two companies spearheading this approach are


Smarta Technologies, a leader in the specifi cation, design and installation of smart home technologies, while Essex-based family-run business, Murley Solutions, has focused on lighting control technology. Over the next few pages we profi le these ECA member companies and discover what drives their appetite for success and why they are determined to explore new ways ahead for their business.


March 2014 ECA Today 55


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65