NEWS YOU CAN USE — CRUISE NEWS
CRUISE NEWS YOU CAN USE
A-Rosa aims to increase its proportion of UK passengers to 5%
CMV offers laptop, cruise and vouchers as sales incentives
Cruise & Maritime Voyages is giving agents the chance to win a HP Chromebook laptop, a cruise for two on Marco Polo and a £100 shopping voucher. Agents who book a cruise with
River line A-Rosa targets UK market with fam trips and agent training
Hollie-Rae Merrick
German river cruise line A-Rosa is to offer fam trips and agent training as it targets the UK market for the first time. The operator, which specialises in cruises on the Rhine, Danube and Rhone, revealed it wanted to tap into the UK’s growing river cruise market at the Clia UK & Ireland conference last November. Currently, just 1% of passengers
on A-Rosa’s 11-strong fleet are from the UK. Christine Cubasch, the line’s PR manager, said A-Rosa hoped to increase that to between 3% and 5% this year. Fam trips and training will be held throughout the year to help agents learn more about the ships.
Cubasch said the line had
steadily grown its fleet and that its “innovative and fresh approach” would appeal to UK cruisers. She said promoting A-Rosa in the UK was “a major part of the company’s international strategy”. “We have started this by
entering into partnerships with some of the largest operators and agents in the UK. Our strategy is to build long-term partnerships. “We are always looking at new
avenues to get the product as widely distributed as possible in the UK. But we are not planning to sell direct in the UK.” Agents interested in selling
A-Rosa’s cruises should email Lucia Rowe at
l.rowe@
a-rosa.de arosacruises.com
CMV will qualify for the prize draw. Each booking made by March 14 will qualify for one entry. Lisa Jacobs, head of retail sales, said: “This incentive is in addition to the basic enhanced rate of commission of 12.5% and full agent promotional support. “We are also determined to underline that we will not be offering online discounts for direct business.” To enter the prize draw, agents should email booking references to agents@cruiseand
maritime.com
CRUISE NEWS IN BRIEF
Silversea gives passengers all-in-one Travel Journal Silversea Cruises has introduced a new “all-in-one” document package for passengers. Instead of loose documents, booklets, wallets and luggage tag holders, the all-in-one Travel Journal will contain the cruise ticket, air, hotel and land programme information, a personalised itinerary and shore excursion details.
silversea.com
Hapag-Lloyd offers two-night taster cruise Hapag-Lloyd is offering a two- night taster cruise on Europa 2. The Hamburg-Southampton voyage departs on June 23. The cruise-only fare leads in at £840.
hl-cruises.com
Oceania Cruises serves up new cookery classes Oceania Cruises is offering 20 new themed cookery classes on Marina and Riviera this year. The classes will be themed on the ships’ destinations. Some classes will teach recipes from the Red Ginger restaurant, using Asian cooking techniques and ingredients.
oceaniacruises.com
34 •
travelweekly.co.uk — 23 January 2014
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