NEWS — EXHIBITION PREVIEW
Travel Weekly sister title Travolution is once again a media partner for Travel Technology Europe. LEE HAYHURST previews the show
Mobile will take lion’s share of spend
Mobile technology will account for the biggest share of expenditure by travel companies this year, according to research for Travolution by Travel Technology Europe (TTE). A survey of visitors and exhibitors found mobile accounted for 72% of additional technology spend expected in 2014, followed by social media at 44% and reservations systems at 34%. Likewise, mobile apps and websites were seen as the biggest trend (42%) for technology companies in the travel sector this year.
The study also found that more than 80% of respondents plan to spend more on technology in 2014.
TTE event manager Sarina Patel said: “This year is set to be a year of investment in technology. “The overwhelming response
that 83% of Travel Technology Europe’s survey respondents expect their customers to spend more on new technology in 2014 is simply staggering. “Interestingly, not only is the travel technology world gearing
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up for the year of mobile, it is planning the relevant investments to deliver what is expected to be a real step-change. “We’re looking forward to hearing how our exhibitors and attendees convert this optimism into commercial success during the event. “At the 2014 edition of Travel Technology Europe we will have a number of sessions dedicated to the mobile minefield with platforms for buyers, developers and innovators to shape the ideas that will change how mobile
technology is embraced within the travel sector.
It promises to be an exciting occasion.”
RESEARCH RESULTS (ranked from high to low):
1. On what technological areas do you expect travel firms to spend more on in 2014? l Mobile l Analytics/business intelligence l Social media l Customer relationship management
l Front-end websites 12 •
travelweekly.co.uk — 23 January 2014
l Reservation systems l Supplier (API) connectivity l Payments l Call/contact centre l Accountancy/back-end systems
2. Of the following, what do you think will be the biggest trend for technology firms in 2014? l Mobile apps/websites l Big data l Cloud computing l Personalisation engines l Targeted/behavioural marketing l Search engine marketing l Social media marketing
3. What’s the biggest challenge buyers of technology in travel are looking to overcome? l Systems integration l Costs/lack of resources l Legacy systems l Follow-up support l Proliferation of channels l Speed to market l Proliferation of devices
4. What is the most common mistake travel technology buyers make when choosing technology? l Having badly specified requirements
l Unrealistic delivery and post- sale expectations
l Inadequate in-house expertise/ support
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traveltechnologyshow.com
Don’t miss these sessions at TTE being hosted by Travolution editor Lee Hayhurst on the main stage:
Selling Better Speakers: l Andy Washington, Expedia
l Jane McFadzean, Expedia Solutions, EMEA
Tuesday, February 4, 2.45pm – 3.40pm
Lower Cost-Per-Click: Best-Practice Search Engine Marketing Speakers: l Mariana Saraceni, Greenlight
l Andrew Jones, Yahoo Tuesday, February 4, 4.15pm – 5.10pm
From Look to Rebook: Using Big Data to Accompany your Customer on their Journey Speakers: l Anna Chomse, industry manager, Google
l Abboud George Ghanem, 5W
l Jami Timmons, NSight Wednesday, February 5, 1.15pm – 2.10pm
EXHIBITION PREVIEW
Travel Technology Europe 2014
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